H_IDE functions as a Smartphone OS.
It was launched for free, on Android Market and Apple Store and it
is still active.
It allows encryption of smartphone content (photos, text, voice messages) and
makes it unrecognizable. Then people can share it on social media or send it by
SMS, 100 % encrypted. Only H_IDE users can decrypt this content through the
app scanner.
Thanks to a member H_identity card, the user can compete against other hackers
in a special ranking system.
This increases time spent on the app, and encourages people to use it daily.
450 000 downloads in the first month and still used daily by 160 000 users.
In terms of business, H_IDE reinforced Watch_Dogs awareness and
attractiveness. Its launch, during the Gamescom, helped to generate more than 85
000 pre-orders of the game, which is far above our expectations (20 000).
The brief:
Engage Watch_Dogs audience into the Watch_Dogs fantasy, by creating a
mainstream app that could allow the user to feel the power that Aiden Pierce in
Watch_Dogs game has and generate 20 000 pre-orders.
The idea:
H_IDE by WATCH_DOGS, the app that lets users control their digital trace.
Today, every text message, every image shared on social networks, each tweet
and every voice mail, feeds each person's digital trace, beyond control. With
H_IDE, power can finally be regained.
How?
The app simply encrypts all users' interactions on social networks, and thus
eliminates every trace of their digital life. H_IDE is an application that allows the
user to visibly disappear from all social networks.