| Title | LAMBI SOFT DROP |
| Brand | METSÄ TISSUE |
| Product/Service | TOILET PAPER |
| Category |
A01. USE OF MOBILE TECHNOLOGY |
|
Entrant Company
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SAATCHI & SAATCHI Stockholm, SWEDEN
|
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Advertising Agency
|
SAATCHI & SAATCHI Stockholm, SWEDEN
|
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Media Agency
|
IUM Stockholm, SWEDEN
|
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Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| Gustav Egerstedt |
Saatchi/Saatchi Stockholm |
Creative Director |
| Amalia Pitsiava |
Saatchi/Saatchi Stockholm |
Copywriter |
| Jonas Frank |
Saatchi/Saatchi Stockholm |
Art Director |
| Erik Hiort Af Ornäs |
Saatchi/Saatchi Stockholm |
Art Director |
| Jonas Björlin |
Saatchi/Saatchi Stockholm |
Account Director |
| Per Jaldeborg |
Saatchi/Saatchi Stockholm |
Planner |
| Charlotta Tibbelin |
Saatchi/Saatchi Stockholm |
Account Manager |
Creative Execution
We did a mobile competition where we challenged people to find objects they thought was as soft as a lamb - and drop their smartphone on it. Using the phone's built in sensors you got a score exacly how soft the object was compared to a lamb. Try it out yourself at lambisoftdrop.se
During the campaign 18367 visited the site and 5283 people dropped their phone on different objects to test how close it was to a lamb. Giving a 34% conversion rate.
Lambi toilet paper is the market leader in Sweden. It is a premium toilet paper renowned for it´s softness. For years Lambi´s symbol for softness has been a fluffy little white lamb. For the Swedish consumer a white lamb has become equal to the Lambi brand. We wanted to emphasize the softness of Lambi toilet paper and get people to understand exactly how soft it is by interacting and experience it hand on.