| Title | FIRST MOBILE AID |
| Brand | KYIVSTAR |
| Product/Service | MOBILE APP |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
GRAPE UKRAINE Kiev, UKRAINE
|
|
Media Agency
|
GRAPE UKRAINE Kiev, UKRAINE
|
Credits
| Iurii Gladkyi |
GRAPE UKRAINE |
Ceo |
| Oksana Bogdanova |
GRAPE UKRAINE |
Account Director |
| Oleksii Morozov |
GRAPE UKRAINE |
Creative Director |
| Stepan Barkholenko |
GRAPE UKRAINE |
Creator |
| Ilya Gladko |
GRAPE UKRAINE |
Designer/Creator |
| Yuriy Khomovskyy |
GRAPE UKRAINE |
Motion Designer |
| Arkadiy Pasechnik |
GRAPE UKRAINE |
Video Art Director |
| Elena Salivon |
GRAPE UKRAINE |
Production Director |
| Daniel Malukha |
GRAPE UKRAINE |
Social Media Planner |
| Oleksandra Alokhina |
GRAPE UKRAINE |
Copywriter |
| Vladimir Boyko |
GRAPE UKRAINE |
Developer |
| Igor Dorogokuplia |
GRAPE UKRAINE |
Developer |
| Maksim Morokko |
GRAPE UKRAINE |
Developer |
| Dmytro Ivanov |
GRAPE UKRAINE |
Developer |
| Yvgen Troshchiy |
GRAPE UKRAINE |
Developer |
Creative Execution
After the start of the application test version it was tested with the target audience. This audience was people who signed up for first aid courses. Then for the more lighting in specialized publications the application was formally presented on The Digital Event IForum 2014. After that the application was translated into Russian and English and adapted for tablets. App became free and available for users of all mobile operators in all countries.
#1 in the category «medical» in Ukrainian App Store
# 19 among all mobile applications in Ukraine.
More than 20 000 downloads since April 2014.
Rating 4,6 in the Google Play Market.
Mobile app is the most relevant project for a mobile operator to convey information to consumers in a convenient form.
Our application served as a textbook, a medical encyclopedia and as a communication and geolocation tool at the same time.