The game app was promoted on screens in the queue area. You could practice anywhere, but in order to compete, you had to be in the queue. And you played against everybody else – simultaneously. The game consisted of mini-games, all based on the different elements of the new roller coaster. Every 15 minutes, the player with the highest score won. And could then use the VIP passage to skip the line. After the ride, you could log your ride to collect achievements. The app could be downloaded from appstore or Google play.
• Number of rides in the roller coaster: 1,100,000
• Downloaded apps: 250,000
• Games played: 1,750,000
• Returning players: 72.4 %
The roller coaster Helix is the latest addition to Swedens biggest amusement park – Liseberg. It’s their greatest attraction investment ever and one of the most spectacular roller coasters in the world. There’s really only one problem. Queues. Long queues. So could we make waiting in line fun?
We based our idea on the huge interest in gaming, and created a new interactive and social experience: The world's first synchronized queue entertainment. But it wasn’t just entertainment, the mobile game also gave you the chance to avoid standing in line. Every 15 minutes, the player with the highest score won and could then use the VIP passage to skip the line.
Finally, waiting in line is actually fun.