| Title | FASHION FOR ALL KIND |
| Brand | STYLEPIT |
| Product/Service | ONLINE FASHION RETAILER |
| Category |
C02. VISUAL DESIGN/AESTHETIC |
|
Entrant Company
|
UNCLE GREY Copenhagen, DENMARK
|
|
Advertising Agency
|
UNCLE GREY Copenhagen, DENMARK
|
|
Production Company
|
B-REEL Stockholm, SWEDEN
|
Credits
| Jimmy Blom |
Unclegrey |
Executive Creative Director |
| Lars Dyhr |
Unclegrey |
Creative Director |
| Lars Samuelsen |
Unclegrey |
Chief Strategic Officer |
| Josephine Winter Poupinel |
Unclegrey |
Account Executive |
| Michael Mandrup |
Unclegrey |
Design Director |
| Carl Angelo |
Unclegrey |
Art Director |
| Karsten Kirkegaard |
Unclegrey |
Digital Director |
| Christian Kurt Rahn |
Unclegrey |
Digital Art Director |
| Magnus Härdner |
B/Reel |
Director |
| Simon Rudholm |
B/Reel |
Dop |
| Nanna Duelunde |
Nanna Duelunde |
Grading |
| Bez Arsoun |
|
Online |
| Stellan Von Reybekiel |
|
Composer |
| Red Pipe |
|
Sound Studio |
| Thomas Kroman |
STYLEPIT |
Marketing Director |
| Kenneth Herman Ebert Kondrup |
STYLEPIT |
Brand Manager |
| Thomas Wandahl |
STYLEPIT |
Group Ceo |
| Simon Saneback |
STYLEPIT |
Group Cmo |
Creative Execution
The experience was designed to work seamlessly across all platforms with emphasis on mobile, and was implemented as an adaptive site. The Aesthetics and functionality of the mobile lookbook was then carried across all media including ATL.
After the launch of ‘Fashion for all kinds’ visitors to www.stylepit.dk increased by 192%. This generated a revenue growth of 42% - delivering more than 1300 new transactions per day. The project was able to significantly increase engagement rate delivering an average time spent of 5 minutes and 31 seconds – where users were looking, playing and buying. Furthermore the campaign was able to attract a higher quality of traffic increasing conversion rates by 69% and reducing the overall bounce rate by 41%. During the campaign the average basket size rose by 23% increasing from dkk 492 to dkk 613. Brand perception was changed from retailer with outlet and sales focus to fashion brand with the three highest values associated:
Aspirational
Inspiring
Visionary
Online retail is often driven by a continuous process of optimization, which seeks to emphasize marginal gains in order to win a myriad of small battles. This approach is generally considered to be the bread and butter of e-commerce, but it tends to overlook how a more emotional and aspirational approach can provide a more engaging user experience while at the same time growing sales.
For the launch of the fashion online retailer Stylepit we wanted to develop an immersive and interactive experience that would provide an alternative to how a company could market and sell products in the mobile space.
The idea was to create a lookbook and fashion browsing experience that was optimized for the mobile space and could deliver a visually stunning and aesthetic experience that could establish a brand in the fashion category - on the media that their customers value the most.