Title	KITKAT.COM
Brand	NESTLÉ
Product/Service	KIT KAT
Category	A02. MOBILE WEBSITES AND WEB APPLICATIONS
Entrant Company	JWT LONDON, UNITED KINGDOM
Advertising Agency	JWT LONDON, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	Jwt London	Executive Creative Director
Barry Christie	Jwt London	Creative Director
Christopher Imrie	JWT London	Head Of Technology
Charlotte Edwards	Jwt London	Global Account Executive
Tobias Fieldhouse	JWT London	Developer
Andrew Minchin	JWT London	Designer
Rosie Atkins	Jwt London	Business Director
Sallianne Brown	Jwt London	Account Director

Creative Execution

We turned a simple portal page and its content blocks into a little play toy, a game we’ve all played – like something inside a Christmas cracker. Utterly simply and addictive using the phones accelrometer you have to roll the balls around the content blocks and rest them in the holes, easy. However we built a few more challenging levels that took it a step further, until you reached a level where it told you to Have a Break, Have a KITKAT and share your score.

Although KITKAT.com is generally a simple one page portal to KITKAT’s various content platforms we have found increased dwell time as visitors played the games. We also noticed a positive sentiment as visitors tweeted their reactions and their scores to the site.

These days’ people don’t just stop and have a break; they jump onto their smartphone, play games, check posts and tap away at screens. With KITKAT being the champion of the break we have found it vital to have a mobile first digital strategy. To be in the moment, the location and the device where are consumers are breaking and give them a simple little smile to enjoy in that break. We therefore wanted KITKAT.com to be a playful mobile experience that led you into the brand’s social content platforms, surprising you and rewarding you with an unexpected charming break.