| Title | PIZZAGOAL |
| Brand | TABASCO |
| Product/Service | TABASCO |
| Category |
A05. MOBILE GAMES |
|
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
Credits
| Jutta Callebaut |
BBDO Belgium |
Copywriter And Art Director |
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Stephanie Torfs |
BBDO Belgium |
Account Manager |
| Jan Algoed |
BBDO Belgium |
Head Of Digital |
| Filip Gezel |
BBDO Belgium |
Digital Developer |
| Guillaume Janne |
BBDO Belgium |
Designer |
| Eric Leurquin |
BBDO Belgium |
Head Of Design |
| Isabel Peeters |
BBDO Belgium |
Account Supervisor |
| Kris Van Den Brandt |
BBDO Belgium |
Account Director |
| Inneke De Buck |
Tabasco Belgium |
Advertiser’s Supervisor |
|
Pegus Apps |
Mobile Experts |
| Manu De Wit |
BBDO Belgium |
Copywriter/Translator |
Creative Execution
Pizzagoal was mainly announced online; via bannering, youtube-videos, pre-rolls and social media.
We prepared our audience for upcoming matches via matching posts and updated them updated about the latest score of Pizzagoals. In a youtube-game you could test your Pizzagoal-recognision skills.
The participants received push notifications before each match and each time a Pizzagoal was scored. The push notifications were spoken by famous Belgian football commentators. The app counted down to the upcoming matches and in attendance for the next match you could train your Pizzagoal-skills.
The participants had to watch the matches live on tv, no matter the channel, and push the Pizzagoal-button in time.
We collaborated with Domino’s to have the pizzas delivered during the match.
Tabasco’s brand awareness went up from 83% to 88%.
After the campaign period people finding Tabasco and pizza a perfect combination increased by 12%.
Tabasco found out that its customers didn’t always use Tabasco, because they don’t know on which food to use it. Tabasco wanted to increase its brand awareness and show Belgian young men that pizza and Tabasco is the perfect combination.
How to do this? By making our audience taste it themselves. Young men often order pizza while watching a football match. So for the world cup we created a mobile game called: “Pizzagoal”.
An app to score free pizza with Tabasco flavour each time a Pizzagoal was scored during the world cup.
Pizzagoal? A football field consists out of pizza-like shapes: the corners, half circles and center circle. Did a football player score from one of these shapes, directly or by assist? That’s Pizzagoal! Then Tabasco gave away free pizza with Tabasco flavour in the same shape: quarters, half or whole pizzas.
The participants had to watch the matches live, recognise Pizzagoals in time and claim them via the app.