Title	SHOPPING AT IT’S BEST
Brand	REWE MARKT
Product/Service	MOBILE APP
Category	A03. MOBILE APPLICATIONS
Entrant Company	SAPIENTNITRO London, UNITED KINGDOM
Advertising Agency	SAPIENTNITRO London, UNITED KINGDOM

Name	Company	Position
Benjamin Wulf	Sapientnitro	Creative Direction
Frederik Spahrkaes	Sapientnitro	Visual Design
Jill Urbanek	Sapientnitro	Account Management

Creative Execution

Rewe is one of the most successful supermarket chains in Germany. The app acting as a tool for quick and easy shopping that’s fun to use! The core functionality is the digital shopping list, which currently features smart links to a recipe search and special offers of the week. A fun experience is guaranteed with personal and emotional appeal and a direct reference to REWE stores.

The app is designed for a range of scenarios – at home, out and about, and in store – and can be used quickly and easily, with all functions operable with just one hand. A fun user experience is guaranteed by an interface and animations that are fully touch-operated, with personal and emotional appeal and a direct reference to REWE stores.

In addition to one-off promotional activities, REWE wanted to develop a smartphone app that would build a sustainable channel to the customer. Rather than being a short-term attention grabber, the app’s main aim was to establish a direct, personal rapport with customers. The app is intended for all REWE customers. (However, in the initial phase, the focus is on people with an affinity with new smartphones.)