PITCHER, THE AGENCY MATCHMAKER
| Title | PITCHER, THE AGENCY MATCHMAKER |
| Brand | WOEDEND! |
| Product/Service | MOBILE APP |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
WOEDEND! Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
WOEDEND! Amsterdam, THE NETHERLANDS
|
Credits
| Merien Kunst |
Woedend! |
Creative Director |
| Max De Vries |
Woedend! |
Account/Strategy |
| Paul Van Uden |
Woedend! |
Art Director |
| Mariska Rijnaarts |
Woedend! |
Designer |
| Jeroen Feenstra |
Woedend! |
Animation |
| Jan Guichelaar |
Woedend! |
Development |
| Jos Faber |
Woedend! |
Development |
| Majke Hogendorp |
Woedend! |
Producer |
| Bert Hagendoorn |
Woedend! |
Pr |
Creative Execution
The agency developed the app for Apple and Android, and ensured it worked flawlessly. This first edition was for Amsterdam agencies only. Supported by a website and campaign movie, in which the Pitcher app presents itself and cheerfully explains why it needs to exist. Other support was a local launch event and press releases in Dutch and English.
To make this idea credible, the app content had to be objective. So the agency asked an independent advertising blog to supply the selection of agencies featured in the app. In fact, these agencies had no idea about Pitcher before its release.
The idea was successfully picked up in (inter)national press with over 180.000 news impressions. In the Netherlands, an estimated 90% of the target audience (brand marketeers) were reached. The campaign video was viewed 25.000 times. The app was downloaded over 5.000 times. Most importantly, the app has already guided new clients to the agency.
Fun facts: No agencies asked to be removed from the app. Hundreds of agencies from around the world emailed with requests to be added. And requests for local versions of the app poured in from over 20 countries, including dozens from the US and Canada. Quickly after launch the first agencies started to receive actual pitch invitations. How many official pitches were sent out through the app is unknown at this point.
Pitcher, a Tinder app for marketeers. It makes finding a new ad agency a no-brainer. Within in minutes you set up a pitch, by swiping through a list of great agencies and inviting the shortlist directly from the mobile app.
Relationships between ad agencies and marketeers are getting shorter every year. Marketeers often pick the household names or a vague recommendation and not necessarily for the best agency with the best fit.
The agency discovered a cheerful way to simplify the pitching process and thereby create added value for Dutch marketeers. While putting the agency, and a few dozen other small to mid-sized agencies, on top of mind of the marketeers. Pitcher takes a positive approach to the topic of pitches by offering a mobile solution that actually works and implicitly asks a question: should you set up a pitch in only a few swipes?