| Title | UNITE THE LOVERS |
| Brand | BJÖRN BORG |
| Product/Service | MOBILE SITE |
| Category |
C03. USER EXPERIENCE |
|
Entrant Company
|
GARBERGS Stockholm, SWEDEN
|
|
Advertising Agency
|
GARBERGS Stockholm, SWEDEN
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Stockholm, SWEDEN
|
|
Production Company
|
KOKOKAKA Gothenburg, SWEDEN
|
Credits
| Erik Dagnell |
Garbergs |
Art Director |
| Lotta Mårlind |
Garbergs |
Art Director |
| Hampus Mattsson |
Garbergs |
Copywriter |
| Sedir Ajeenah |
Garbergs |
Copywriter |
| Ida Tenggren |
Garbergs |
Production Manager |
| Michael Ring |
Garbergs |
Digital Creative |
| Anna Frick |
Garbergs |
Account Director |
| Petter Ödeen |
Garbergs |
Creative Director |
Creative Execution
On the mobile site unitethelovers.com you could unite a love couple by rubbing your smartphone screen. The more you rubbed, the more love energy was generated. If you managed to unite the couple in the screen, you also contributed to bring together real couples in India. For every couple that was united on the site, Bjorn Borg sponsored time at a shelter run by the voluntary organization Love Commandos.
The mobile site was launched with YouTube pre-rolls and banners, and on bjornborg.com.
The couples united at unitethelovers.com generated 26 000 sponsored hours in Love Commandos shelters. During the campaign Love Commandos also reported that couples applying for shelter increased with 25%.
Swedish underwear brand Björn Borg has a history of taking an active stand for love. They wanted to engage people in supporting love couples in India who are fleeing from arranged marriages.