| Title | THE SAFE |
| Brand | GJENSIDIGE FORSIKRING ASA |
| Product/Service | INSURANCE |
| Category |
A05. MOBILE GAMES |
|
Entrant Company
|
ERNÖ Oslo, NORWAY
|
|
Advertising Agency
|
ERNÖ Oslo, NORWAY
|
|
Media Agency
|
VIZEUM Oslo, NORWAY
|
|
Production Company
|
HYPER Oslo, NORWAY
|
Credits
| Ulrik S. Waagsether |
Ernö |
Copywriter |
| Ola Nielsen |
Hyper |
Copywriter |
| Sindre V. Foss |
Ernö |
Art Director |
| Kristian Haukland |
Hyper |
Art Director |
| Hanne Kopstad |
Hyper |
Account Manager |
| Odd Rune Farsund |
Ernö |
Account Director |
| Fred Hauge |
Hyper |
Account Director |
| Anita Dahling Almvik |
Ernö |
Account Manager |
| Mads Frantzen |
Hyper |
Designer |
| John Terje Sirevåg |
Hyper |
Developer |
| Peter Sergeev |
Hyper |
Developer |
| Finn Christian Stoveland |
Ernö |
Designer |
| Tom Rainer Thuv |
Ernö |
Art Director Assistant |
| Anne Margrete Børjesson |
Gjensidige Forsikring |
Brand And Marketing Director |
| Cecilie Ditlev/Simonsen |
Gjensidige Forsikring |
Ceo |
| Elin Rosseland |
Gjensidige Forsikring |
|
| Gro Grotle |
Gjensidige Forsikring |
Marketing Manager |
| Linn Belck/Olsen |
Hyper |
Community Manager |
Creative Execution
The game was playable on olsenbanden.gjensidige.com during a two week long period (10.06-10.19) and was kicked off by a 15-second spot posted on Gjensidige`s Facebook-page the same day. The spot, in addition to banners acted as support during the campaign.
Every second day a sponsored post on Facebook fronted the daily time to beat and todays prize.
Users could also share the site on Facebook if they managed to open the safe.
The game can be tested on the following link. PS: The share-option to Facebook will be disabled.
gjensidige-safecracker-staging.herokuapp.com
Tangible and quantifiable results is best said in the clients own words:
“The landingpage for the campaign this year has had a formidable growth compared to last years page. In total we have seen an increase of 150 % compared to 2013. Increase in sales and exact numbers are as of now impossible to extract, as there has been other campaigns and activities running parallelly. What we do know is that this campaign has to a large extend contributed to the 10 % increase in total traffic on gjensidige.no in 2014.”
- Thea Margrethe Skouen - Head of Market Research, Gjensidige
The campaign lasted for 14 days and achieved the following results:
150 662 unique visitors.
In total 1875 hours was spent on our site.
The game collected 32 592 leads (e-mails)
Gjensidige is the only Norwegian Insurance company that shares their profits with its customers. Without getting into insurance technicalities, we needed an engaging way to get this message across online. The objective was also to generate leads.
We brought a beloved Norwegian safecracker back to life: Egon Olsen. He was the main character in Olsenbanden (The Olsen Gang), who through 13 iconic films (1969-99) proved his ability to crack a particular type of safe: the Franz Jäger. We created our own specially made online Franz Jäger and filled it with some of Gjensidiges profits. Then we challenged the Norwegian people to crack it. Opening the safe was really hard. To find the combination you had to turn the weel with your finger and listen for a distinct click, while Egon and his accomplices kept disturbing you. On top of this, you had to beat a time set by Egon to get a shot on the daily prize money.