| Title | CASE FILM BULLSH*T BINGO |
| Brand | DDB GROUP |
| Product/Service | GAME |
| Category |
A03. MOBILE APPLICATIONS |
|
Entrant Company
|
DDB GERMANY DÜSSELDORF, GERMANY
|
|
Advertising Agency
|
DDB GERMANY DÜSSELDORF, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group Gmbh |
Cco |
| Dennis May |
DDB Group Gmbh |
Managing Director Creative |
| Jan Propach/Alexander Hansem |
DDB Group Gmbh |
Creative Director |
| Suellen Lopes Oliveira |
DDB Group Gmbh |
Art Director |
| Jane Gapon |
DDB Group Gmbh |
Copywriter |
| Nora Hetztelt |
DDB Group Gmbh |
Project Manager |
| Lutz Brucher |
DDB Group Gmbh |
Agency Producer |
| Patrick They |
DDB Group Gmbh |
Illustrator |
| Martin Basam/Jochen Becker |
Pirates 'n Paradise |
Editor |
|
Media Monks BV |
Programmer |
|
Media Monks BV |
Digital Production Agency |
|
Studio Funk |
Sound Studio |
| Timo Kockmeyer |
Studio Funk |
Sound Editor |
Creative Execution
We uploaded the Case Film Bullshit Bingo app to the app store and the Google play store so it’s easily accessible to everyone. The app is free, so anyone can download it and start using it, and everything in the app can be shared via social media.
Since our target audience is you, the jury, the most appropriate time to launch the app is now, just as you are judging. And if you and your 10 colleagues start using the app and sharing it online, then your followers will probably start using the app as well.
So far we’ve had around 2,000 downloads and the app has been mentioned on several blogs. So if you, the jury, start using the app that will increase the results. And hopefully as a consequence of this app, in the future there is no need to play the Case Film Bullshit Bingo game.
Case films are bursting at the seams with bullshit phrases. By abusing these phrases the advertising creatives lose the audiences’ attention. We at DDB wanted to bring back some excitement to the screenings. And at the same time give ourselves and others a little reminder to cut the bullshit.
The time and place where the most BS is obvious in case films is during advertising festivals. Making the juries and the creatives our target audience and the festivals the perfect place for our idea to be implemented.
Since everyone at the festival will have a smart phone we made the Case Film Bullshit Bingo app. Thus making it easy and fun for everyone to play the bullshit bingo game while they watch case film after case film.