| Title | THE LOCAL'S GUIDE |
| Brand | SWEDAVIA SWEDISH AIRPORTS |
| Product/Service | ARLANDA AIRPORT |
| Category |
A02. MOBILE WEBSITES AND WEB APPLICATIONS |
|
Entrant Company
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Advertising Agency
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
| Andreas Ullenius |
Åkestam Holst |
Creative Director |
| Kalle Åkestam |
Åkestam Holst |
Copywriter |
| Johan Wahlberg |
Åkestam Holst |
Art Director |
| Fredrik Burman |
Åkestam Holst |
Account Director |
| Jacob Stjärne |
Åkestam Holst |
Account Executive |
| Johan Eklund |
Åkestam Holst |
Digital Producer |
| Daniel Sundin |
Åkestam Holst |
Account Manager |
| Jens Sjöbergh |
Åkestam Holst |
Digital Designer |
| Pellen Wegler |
Åkestam Holst |
Digital Designer |
| Olov Öqvist |
Åkestam Holst |
Graphic Designer |
| Torbjörn Krantz |
Åkestam Holst |
Graphic Designer |
| Jens Broman |
Åkestam Holst |
Graphic Designer |
| Nisse Axman |
Åkestam Holst |
Motion Designer |
| Malin Höglund Nilsson |
Swedavia |
Advertiser's Supervisor |
Creative Execution
Since everyone already are staring at their phones, we took the destinations to Arlanda and created a real time mobile tourist guide made entirely from the local’s Instagrams. The Local’s Guide lets you explore Instagram feeds of whole cities, and see what people are up to for real. Simply honest and transparent, live from your next destination.
During the campaign period, 9 % of the total travelers from Arlanda, the largest airport in Sweden, visited The Local's Guide.
Stockholm Arlanda Airport needed boost the likability among their travelers and wanted to create something inspiring for people waiting at the boarding gates.