| Title | INSTA CITY GUIDE |
| Brand | HUNGARIAN TELEKOM |
| Product/Service | ROAMING SERVICES |
| Category |
A02. MOBILE WEBSITES AND WEB APPLICATIONS |
|
Entrant Company
|
ISOBAR BUDAPEST, HUNGARY
|
|
Advertising Agency
|
ISOBAR BUDAPEST, HUNGARY
|
Credits
| Márton Jedlicska |
Isobar Budapest |
Creative Director |
| Balázs Vizi |
Isobar Budapest |
Lead Creative |
| Peter Babucs |
Isobar Budapest |
Art Director |
| Dora Suhai |
Isobar Budapest |
Art Director |
| Carlos Ramas |
Isobar Budapest |
Art Director |
| Péter Juhász |
Isobar Budapest |
Ui Design |
| Zoltán Pásztor |
Isobar Budapest |
Developer |
| Attila Polacsek |
Isobar Budapest |
Developer |
| Géza Szekeres |
Isobar Budapest |
Ux Designer |
| Gábor Banga |
Isobar Budapest |
Social Media Expert |
| Éva Bayer/Baróti |
Isobar Budapest |
Agency Producer |
| Annamária Stefanics |
Isobar Budapest |
Account Manager |
| Máté Benedek |
Isobar Budapest |
Account Manager |
Creative Execution
It's a website optimized for mobiles and tablets and It works as any other city guide (it has the same categories) but it updates itself instantly with the latest Instagram photos and their location. So if you are standing on the street at night in the middle of downtown Insta City Guide can help you to find the hottest bars and restaurant simply showing you what's going on there by the pictures that were taken there (and we all know a picture worth a thousand words)
We didn't just pushed the Telekom's roaming services we gave tourists something useful and on top of that a reason a to activate it. It has been covered in many travel and city blogs and since the start requests for the roaming services grew by 12% on Telekom's webpage
T-Mobile (Hungarian Telekom) briefed us to find a way to encourage tourists to activate their travel and surf roaming services.
Although Budapest is covered by many well known travel books and websites most of the reviews get outdated at the moment they publish it.
What if we could turn something that everybody does instantly and tells more than a 1000 words into a city guide platform?
We created Insta City Guide – the most up to date city guide
It works as any other city guide but it updates itself instantly with the latest
Instagram photos and their location.