THE BODYSWITCH EXPERIMENT
| Title | THE BODYSWITCH EXPERIMENT |
| Brand | EUROPEAN SPEED-FIT |
| Product/Service | TEST-TRAINING |
| Category |
A06. EVENTS & EXPERIENTIAL (INCL. STUNTS) |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
| Bernd Claussen |
BBDO Berlin Gmbh |
Art Director |
| Nicolas Linde/David Missing |
BBDO Berlin Gmbh |
Copywriters/Script |
| Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
| Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
| Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
| Eleni Michailidou |
BBDO Berlin Gmbh |
Junior Account Manager |
| Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
| Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
| Juri Wiesner/Nora Hässner |
|
Producer |
|
Cobblestone Filmproduktion Gmbh |
Post Production |
| Egon Riedel |
|
Music/Sound Design |
|
Studio Funk Berlin |
Audio Production Company |
| Donald Arthur |
|
Voice Over |
| Sören Schaller |
|
Director |
| Casey Campbell |
|
Director Of Photography |
| Sebastian Stoffels |
|
Editor |
| Falk Gärtner |
|
Visual Effects |
The Campaign
Challenge: Motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great
body scores with the ladies.
Idea: The Body Switch Experiment the first sixpack test drive. In three typical flirt locations we
set up a booth filled with cameras, microphones and broadcasting technology. From this booth
test subjects could digitally 'transplant' their heads onto the body of a perfectly trained male
model and chat-up women in real-life flirt situations.
Result: Our experiment became the center of attention in Berlin's flirt locations. Our test subjects
experienced that a super body makes you super confident and Speed-Fit generated lots of
trail-trainings.
The PR-Elements of the Campagin:
- The Body Switch Experiement was the center of attention in Berlin´s flirt locations.
- Hundrets of spectators documented the experiment with their cellphones.
- The video documentation of the experiement was put on Youtube, Vimeo and the Speed-Fit
website to reach a even bigger audience.
The Brief
Our goal was to motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies.
Results
Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. +17% applications in the first quarter compared to 2013
Execution
In three typical flirt locations we set up a special booth filled with cameras, microphones and broadcasting technology that digitally transplanted the faces of our test subjects on a perfect trained body. Via live-feed the participants could chat-up women and test their dream body in a real flirt situation. With a Skype-like application on the Speed-Fit website couch potatoes could even testdrive our perfect body without leaving their home.
The Situation
Speed-Fit is a small fitness company with gyms in Berlin and Brandenburg. In a highly competetive market, Speed-Fit needed an idea that would help them stand out, even with a small budget.
The Strategy
There are a lot of health related reasons to get more exercise, but what really convinces young men is appealing to opposite sex. So we let them experience this first hand with the world's first sixpack testdrive.