Winners & Shortlists

THE BODYSWITCH EXPERIMENT

TitleTHE BODYSWITCH EXPERIMENT
BrandEUROPEAN SPEED-FIT
Product/ServiceTEST-TRAINING
Category A06. EVENTS & EXPERIENTIAL (INCL. STUNTS)
Entrant Company BBDO BERLIN, GERMANY
Advertising Agency BBDO BERLIN, GERMANY
Production Company COBBLESTONE FILMPRODUCTION Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Germany Gmbh Chief Creative Officer
Jan Harbeck/David Mously BBDO Berlin Gmbh Creative Managing Directors
Max Millies/Marius Lohmann BBDO Berlin Gmbh Creative Directors
Bernd Claussen BBDO Berlin Gmbh Art Director
Nicolas Linde/David Missing BBDO Berlin Gmbh Copywriters/Script
Franzis Heusel BBDO Berlin Gmbh Managing Director
Mark Andree BBDO Berlin Gmbh Client Service Director
Maike Schröder BBDO Berlin Gmbh Group Account Director
Eleni Michailidou BBDO Berlin Gmbh Junior Account Manager
Alexander Geier BBDO Berlin Gmbh Agency Producer
Steffen Gentis BBDO Germany Gmbh Chief Production Officer
Juri Wiesner/Nora Hässner Producer
Cobblestone Filmproduktion Gmbh Post Production
Egon Riedel Music/Sound Design
Studio Funk Berlin Audio Production Company
Donald Arthur Voice Over
Sören Schaller Director
Casey Campbell Director Of Photography
Sebastian Stoffels Editor
Falk Gärtner Visual Effects

The Campaign

Challenge: Motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies. Idea: The Body Switch Experiment – the first sixpack test drive. In three typical flirt locations we set up a booth filled with cameras, microphones and broadcasting technology. From this booth test subjects could digitally 'transplant' their heads onto the body of a perfectly trained male model and chat-up women in real-life flirt situations. Result: Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. The PR-Elements of the Campagin: - The Body Switch Experiement was the center of attention in Berlin´s flirt locations. - Hundrets of spectators documented the experiment with their cellphones. - The video documentation of the experiement was put on Youtube, Vimeo and the Speed-Fit website to reach a even bigger audience.

The Brief

Our goal was to motivate out-of-shape guys to join Speed-Fit gyms, by showing them how a great body scores with the ladies.

Results

Our experiment became the center of attention in Berlin's flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings. +17% applications in the first quarter compared to 2013

Execution

In three typical flirt locations we set up a special booth filled with cameras, microphones and broadcasting technology that digitally transplanted the faces of our test subjects on a perfect trained body. Via live-feed the participants could chat-up women and test their dream body in a real flirt situation. With a Skype-like application on the Speed-Fit website couch potatoes could even testdrive our perfect body without leaving their home.

The Situation

Speed-Fit is a small fitness company with gyms in Berlin and Brandenburg. In a highly competetive market, Speed-Fit needed an idea that would help them stand out, even with a small budget.

The Strategy

There are a lot of health related reasons to get more exercise, but what really convinces young men is appealing to opposite sex. So we let them experience this first hand with the world's first sixpack testdrive.