| Title | MINI KIOSK |
| Brand | COCA-COLA GERMANY |
| Product/Service | COCA-COLA |
| Category |
A06. EVENTS & EXPERIENTIAL (INCL. STUNTS) |
|
Entrant Company
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Advertising Agency
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production Company
|
TONY PETERSEN FILM Berlin, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Tim Stuebane/Birgit Van Den Valentyn |
Ogilvy Germany |
Executive Creative Director |
| Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick |
Ogilvy Germany |
Art Director |
| Carlos Pabon/Fabian Synneby |
Ogilvy Germany |
Copywriter |
| Stephen Kimpel |
Ogilvy Germany |
Account Management |
| Martina Diederichs |
Ogilvy Germany |
Art Buyer |
| Lars Borges |
Studio Borges |
Photographer |
| Georg Ilse |
Ogilvy Germany |
Angency Producer |
| Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh |
Post Production |
| Justus Becker |
Tony Petersen Film |
Director |
| Benjamin Entrup |
Freelancer |
Editor |
| Fabian Barz |
Tony Petersen Film |
Film Producer |
| Fabian Bettinger/Ali Jamshidi |
Freelancer |
Dop Lighting Cameraman |
| Deebeephunky Agentur Gmbh |
Deebeephunky Agentur |
Casting |
| Mokoh Music Gmbh |
MOKOH Music Gmbh |
Music Production |
| Stephan Moritz |
MOKOH Music Gmbh |
Music Production |
| Sven Gessner |
Freelancer |
Production Designer |
| Michael Willeke/Philip Hartmann Michael Schwarz Berit Leune |
Coca Cola Gmbh |
Advertiser's Supervisor |
The Campaign
To launch the new Coca-Cola mini can in Germany, we created a special mini kiosk. A fully functional, normal looking kiosk with vendor
just in mini version. We placed the mini kiosk in
several German cities, where we recorded the different reactions and interactions of pedestrians
with the kiosk.
All this, inspired by a simple message that brought together our stunt and the new Coca-Cola
mini can: It's the little things in life that make us happy. With a very low budget and almost no
media spending we created a highly impactful campaign that used the word of mouth on the
streets as its vehicle.
The Brief
The goal was to spread through word of mouth on the streets that the new Coca-Cola Mini Can
had arrived in Germany.
Results
5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380
mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola
vending machines.
Execution
We created a special mini kiosk. A fully functional, normal looking kiosk with vendor
just in mini
version. We placed the mini kiosk in several German cities, for several hours. During that time
we recorded the different reactions and interactions of pedestrians with the kiosk.
The Situation
The new Coca-Cola mini can was to be introduced into the German market with a very low
budget and almost no media spending. For this special little can, we needed an equally special
campaign. A campaign that lives up to the brand claim: Open happiness.
The Strategy
It's the little things in life that makes us happy. That's why we had to come up with a 'mini'
solution.