Winners & Shortlists

MINI KIOSK

TitleMINI KIOSK
BrandCOCA-COLA GERMANY
Product/ServiceCOCA-COLA
Category B01. FAST MOVING CONSUMER GOODS
Entrant Company OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency OGILVY GERMANY Frankfurt, GERMANY
Production Company TONY PETERSEN FILM Berlin, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer
Tim Stuebane/Birgit Van Den Valentyn Ogilvy Germany Executive Creative Director
Moritz Carls/Guenduez Erdil/Nicolas Peyrau/Oliver Tschernick Ogilvy Germany Art Director
Carlos Pabon/Fabian Synneby Ogilvy Germany Copywriter
Stephen Kimpel Ogilvy Germany Account Management
Martina Diederichs Ogilvy Germany Art Buyer
Lars Borges Studio Borges Photographer
Georg Ilse Ogilvy Germany Angency Producer
Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh Px1 Berlin Gmbh/Nhb Studios Berlin Gmbh Post Production
Justus Becker Tony Petersen Film Director
Benjamin Entrup Freelancer Editor
Fabian Barz Tony Petersen Film Film Producer
Fabian Bettinger/Ali Jamshidi Freelancer Dop Lighting Cameraman
Mokoh Music Gmbh MOKOH Music Gmbh Music Production
Stephan Moritz MOKOH Music Gmbh Mosic Production
Sven Gessner Freelancer Production Designer
Michael Willeke/Philip Hartmann Michael Schwarz Berit Leune Coca Cola Gmbh Advertiser's Supervisor

The Campaign

To launch the new Coca-Cola mini can in Germany, we created a special mini kiosk. A fully functional, normal looking kiosk with vendor … just in mini version. We placed the mini kiosk in several German cities, where we recorded the different reactions and interactions of pedestrians with the kiosk. All this, inspired by a simple message that brought together our stunt and the new Coca-Cola mini can: It's the little things in life that make us happy. With a very low budget and almost no media spending we created a highly impactful campaign that used the word of mouth on the streets as its vehicle.

The Brief

The goal was to spread through word of mouth on the streets that the new Coca-Cola Mini Can had arrived in Germany.

Results

5 major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That's a 278% sales improvement in comparison to normal Coca-Cola vending machines.

Execution

We created a special mini kiosk. A fully functional, normal looking kiosk with vendor … just in mini version. We placed the mini kiosk in several German cities, for several hours. During that time we recorded the different reactions and interactions of pedestrians with the kiosk.

The Situation

The new Coca-Cola mini can was to be introduced into the German market with a very low budget and almost no media spending. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.

The Strategy

It's the little things in life that makes us happy. That's why we had to come up with a 'mini' solution.