Winners & Shortlists

MANNEQUINS

TitleMANNEQUINS
BrandPRO INFIRMIS
Product/ServicePRO INFIRMIS
Category B04. FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Production Company PUMPKIN FILM Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Jaggy Jung Von Matt/Limmat Executive Creative Director
Mateo Sacchetti Jung Von Matt/Limmat Copywriter
Samuel Wicki Jung Von Matt/Limmat Copywriter
Daniel Serrano Jung Von Matt/Limmat Art Director
Lukas Frischknecht Jung Von Matt/Limmat Graphics
Sarida Bossoni Jung Von Matt/Limmat Agency Producer
Marco Dettling Jung Von Matt/Limmat Account Supervisor
Danijel Sljivo Jung Von Matt/Limmat Account Executive
Roman Meister Jung Von Matt/Limmat Account Executive
Alexander Gligorijevic Jung Von Matt/Limmat Public Relations
Nicole Pauli Jung Von Matt/Limmat Public Relations
Alain Gsponer Pumpkin Film Director
Roman Jaeggy Pumpkin Film Cameraman
Caro Buechel Pumpkin Film Producer
Michael Kindermann Pumpkin Film Producer
Daniel Kladiva Pumpkin Film Editor
Dave Thomas Junior Composer

The Campaign

On the International Day of Persons with Disabilities, deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse. The whole event was captured as a documentary.

The Brief

The campaign was started to create maximum awareness – not to generate donations.

Results

The campaign successfully fights against the exclusion of disabled by questioning norms – without any paid media. First in Switzerland, now worldwide: In conjunction with the Bahnhofstrasse shops, which allowed the mannequins to appear for longer than planned, there now are several requests (e.g. from New York) to arrange the same event. Short: 16 million Views on youtube More than 50’000 likes More than 40’000 shares Nearly 5’000 comments More than 550 news stations and blogs covered the story worldwide Over 140 million Earned Media Contact Range A local event is becoming a global movement.

Execution

To achieve our goals, the bodies of five disabled people were measured precisely to create polished and lacquered window display dummies. On 3 December, the International Day of Persons with Disabilities, these deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse – one of the world’s most expensive and elegant shopping streets. A four minute online documentary explained how the dummies were produced and delivered in the shop windows. The reactions of passers-by were as predicted: Vexed looks into the shop windows, followed by moments of intense reflection about the role of disabled people in our society.

The Situation

Standards and ideals make it difficult for the disabled to be included in society. Both in private and professional contexts.

The Strategy

By asking the question “Because who is perfect?” the non-profit organisation Pro Infirmis is drawing public attention to the fact that disabled people should be part of our society everywhere and in every situation in life.