| Title | THE ANTIFOOT CAN |
| Brand | ORANGINA MISS O! |
| Product/Service | LIGHT SOFT DRINK |
| Category |
A06. EVENTS & EXPERIENTIAL (INCL. STUNTS) |
|
Entrant Company
|
FRED & FARID GROUP Paris, FRANCE
|
|
Advertising Agency
|
FRED & FARID GROUP Paris, FRANCE
|
|
Media Agency
|
KR MEDIA Paris, FRANCE
|
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
| Fred/Farid |
FRED/FARID GROUP |
Chief Creative Officers |
| Ugo Martinez/Guillaume Roukhomovsky |
FRED/FARID GROUP |
Copywriter |
| Guillaume Roukhomovsky/Radouane Guissi |
FRED/FARID GROUP |
Art Director |
| Stanislas De Parcevaux/Florence Burtin/Aline Bonnet/Romain Burgevin/Fanny Comau |
ORANGINA SCHWEPPES FRANCE |
Clients |
| Florent Depoisier |
FRED/FARID GROUP |
Account Director |
| Matthieu Bouillot |
FRED/FARID GROUP |
Social Media Manager |
| Deji Odulate |
FRED/FARID GROUP |
Agency Producer |
| Patrick Cassir |
WANDA |
Director |
| Hélène Ségol/Marie Le Roux |
WANDA |
Producer |
The Campaign
Miss O! is a rebel brand that wishes to give back power to its consumers.
Whereas football is everywhere on medias during summer 2014, Orangina Miss O! has noticed that the vast majority of French does not care about football and despite facing its media overexposure. As a response, Miss O! has decided to provide French women and men that are not interested by football with a new weapon that allows them to switch off any football game in total secrecy: introducing the anti-foot can.
On June 16th of 2014, the brand has released a video on social networks where french population could realize how football dictatorship has imposed itself in their lives. At the video end, the brand has invited anyone one willing to fight back the dictatorshop to try to win the anti-foot can Orangina Miss O ! on social networks and to join this unexpected and one-of-a-kind movement.
5 000 cans have been made available for the resistance.
Even if it was not very appreciated from the dominant minority, everybody was talking about it.
Some, even took the risk to try.
Everyone wanted to join the resistance (cardboard : 5000 cans produced, 20 000 requests on Twitter).
The Brief
As a response, Miss O! has decided to provide French women and men that are not interested by football.
Results
Even if it was not very appreciated from the dominant minority, everybody was talking about it.
Some, even took the risk to try.
Everyone wanted to join the resistance (cardboard : 5000 cans produced, 20 000 requests on Twitter).
Execution
On June 16th of 2014, the brand has released a video on social networks where french population could realize how football dictatorship has imposed itself in their lives. At the video end, the brand has invited anyone one willing to fight back the dictatorshop to try to win the anti-foot can Orangina Miss O ! on social networks and to join this unexpected and one-of-a-kind movement.
5 000 cans have been made available for the resistance.
The Situation
Miss O! is a rebel brand that wishes to give back power to its consumers.
Whereas football is everywhere on medias during summer 2014, Orangina Miss O! has noticed that the vast majority of French does not care about football and despite facing its media overexposure.
The Strategy
Miss O! has decided to provide French women and men that are not interested by football with a new weapon that allows them to switch off any football game in total secrecy: introducing the anti-foot can.