Right before the start of the new school year Radio 1 wanted to open the discussion about the quality of the Belgian education system.
To do this, we created a challenge based on a scientific test for animals from the Max Planck Institute for Anthropology.
Immediately the discussion took off
Even the Education Minister got involved
The campaign was widely spread
‘Radio 1 goes to school’ became one of the most discussed and most listened-to Radio 1 broadcasts ever.
Recorded results:
- +220,000 shares
- + 40,000,.000 people reached
- + 10% Facebook fans within one week
Or how one single peanut can induce a lot.
The Brief
Discuss the Belgian Education System.
Results
The campaign was widely spread
‘Radio 1 goes to school’ became one of the most discussed and most listened-to Radio 1 broadcasts ever.
Recorded results:
- +220,000 shares
- + 40,000,.000 people reached
- + 10% Facebook fans within one week
Or how one single peanut can induce a lot.
Execution
Immediately the discussion took off
Even the Education Minister got involved
The Situation
Right before the start of the new school year
Radio 1 wanted to open the discussion about the quality of the Belgian education system.
The Strategy
To do this, we created a challenge based on a scientific test for animals from the Max Planck Institute for Anthropology.