Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A06 EVENTS & EXPERIENTIAL (INCL. STUNTS)
UNDRESS NEW TWINGO
RENAULT / NEW RENAULT TWINGO
WE ARE SOCIAL Paris FRANCE
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
THE LONGEST HANDSHAKE
TANGO NETWORK / RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
TWIGA Moscow RUSSIA TWIGA PR
Moscow
RUSSIA
THE CELL
AMNESTY NORWAY / HUMAN RIGHTS
TRY/APT/POL Oslo NORWAY
LOOK TWICE
VERMISSTE KINDER / CHARITY
THJNK Hamburg GERMANY
PAY PER LAUGH
TEATRENEU / PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Silver
D ROSE JUMP ROSE
ADIDAS / ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
SCANDIC TO GO
SCANDIC HOTELS / HOTELS
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
JERSEY SWAP
MEDIA MARKT MANAGEMENT / MEDIA MARKT
OGILVY GERMANY Frankfurt GERMANY
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA
OGILVY GERMANY Frankfurt GERMANY
LIDL FAN CUP
LIDL STIFTUNG & CO. / LIDL
McCANN WORLDGROUP GERMANY Frankfurt GERMANY WEBER SHANDWICK
Cologne
GERMANY
THE TINY WALLET EFFECT
FRETEX / NEW DONATION POINT
KITCHEN LEO BURNETT Oslo NORWAY TRIGGER OSLO
NORWAY
A PROFESSOR IN MY LIVING ROOM
LAENDERUEBERGREIFENDE MARKETING KAMPAGNE DER OSTDEUTSCHEN LAENDER / UNIVERSITY
KETCHUM PLEON Berlin GERMANY KETCHUM PLEON
Berlin
GERMANY
VOILA MA SUISSE
MAZDA (SUISSE) / CAR
JWT/FABRIKANT Zurich SWITZERLAND EDELMAN
Zurich
SWITZERLAND
Bronze
A PIGGY BANK FOR THE HOMELESS
BADT (BELANGENBEHARTIGING AMSTERDAMSE DAK- EN THUISLOZEN / FUNDRASING
JWT Amsterdam THE NETHERLANDS
MANNEQUINS
PRO INFIRMIS / PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
THE COOLEST PR CAMPAIGN EVER
LASOL / BERNER / WINDSCREEN WASH
IVALO Helsinki FINLAND
GAS FREE FOR 30 SECONDS
GAS JEANS / FASHION CLOTHES AND ACCESSORIES
HAVAS WORLDWIDE DIGITAL MILAN ITALY
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
THE ANTIFOOT CAN
ORANGINA MISS O! / LIGHT SOFT DRINK
FRED & FARID GROUP Paris FRANCE
WAVE 'M TO THE WORLD CUP
AMSTERDAM AIRPORT SCHIPHOL / AIRPORT
FHV BBDO Amsterdam THE NETHERLANDS
AN AUCTION BASED ON EMOTIONS
ORREFORS KOSTA BODA / GLASS ART/GLASSWARE
ELLERMORE Göteborg SWEDEN WESTGARDH KOMMUNIKATION
Goteborg
SWEDEN
Bronze
EAT THE ART
ARLA / CASTELLO
DUVAL GUILLAUME Antwerp BELGIUM SPONG
Minneapolis
USA
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY) / SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN QMS
Madrid
SPAIN
Silver
FLY WITH US
AVINOR / STATE OWNED AIRPORT OPERATOR
CREUNA Oslo NORWAY
Bronze
FIRST CONCERT
VODAFONE / VODAFONE FIRSTS
BLYDE Amsterdam THE NETHERLANDS
Short List
MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ
BBDO PORTUGAL Lisbon PORTUGAL
THE ENTLEBUCH MESSAGE
UNSECO BIOSPHÄRE ENTLEBUCH / TOURISM UNESCO BIOSPHAERE ENTLEBUCH
BBDO GERMANY Düsseldorf GERMANY KETCHUM PLEON
Frankfurt
GERMANY
THE BODYSWITCH EXPERIMENT
EUROPEAN SPEED-FIT / TEST-TRAINING
BBDO BERLIN GERMANY
GUITARS NEED HEROES
4SOUND / 4SOUND
ANORAK Oslo NORWAY
KITCHEN BLIND TEST
IKEA / METOD KITCHEN SYSTEM
ÅKESTAM HOLST Stockholm SWEDEN GRAYLING NORDICS
Stockholm
SWEDEN
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV / ROAD SAFETY
20SOMETHING Brussels BELGIUM
Silver
A07 CELEBRITY ENDORSEMENT
THE NEXT LASSIE
THE SWEDISH EXHIBITION & CONGRESS CENTRE IN GOTHENBURG / MYDOG
VALENTIN & BYHR Gothenburg SWEDEN
THE NEW HONESTY
COMMERZBANK / FINANCIAL SERVICES
THJNK Hamburg GERMANY
THE EXPERIMENT
HEINEKEN INTERNATIONAL / HEINEKEN
PUBLICIS ITALY Milan ITALY EDELMAN
London
UNITED KINGDOM
Bronze
SUPERGEIL
EDEKA ZENTRALE & CO. / FOOD RETAILER
JUNG von MATT Hamburg GERMANY
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS / BLOOD DONATION
JUNG von MATT Hamburg GERMANY
ROCCO SIFFREDI'S VOW OF CHASTITY
RECKITT BENCKISER ITALIA / DUREX
HAVAS WORLDWIDE MILAN ITALY HAVAS PR MILAN
ITALY
ANTONIO BANDERAS, THE BANK MANAGER
KASPI BANK / KASPI BANK
GFORCE Almaty KAZAKHSTAN
THE EPIC SPLIT
VOLVO TRUCKS / THE NEW VOLVO FM
FORSMAN & BODENFORS Gothenburg SWEDEN BE ON
Stockholm
SWEDEN
THE ROBOT PROJECT
KTH ROYAL INSTITUTE OF TECHNOLOGY / EDUCATION IN ENGINEERING
FAMILJENPANGEA Stockholm SWEDEN
#SHARETHESOFA
HEINEKEN / HEINEKEN
DDB & TRIBAL WORLDWIDE Amsterdam THE NETHERLANDS EDELMAN
London
UNITED KINGDOM
THE SOCIAL BOOK
BIC / TIPP-EX
BUZZMAN Paris FRANCE
SPICY HASHTAGS
MOBILE TELESYSTEMS / 4G MOBILE INTERNET
BBDO RUSSIA GROUP Moscow RUSSIA
MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ
BBDO PORTUGAL Lisbon PORTUGAL
A08 SPONSORSHIP
DACIA SPONSOR DAY
RENAULT ITALIA / DACIA
PUBLICIS ITALY Milan ITALY PUBLICIS CONSULTANTS ITALIA
Milan
ITALY
Gold
VAN GILS PROUD TAILOR OF KNVB AND SUPPORTER OF WILD LIONS
VAN GILS / MENS FASHION
ORCHESTRA Amsterdam THE NETHERLANDS COEBERGH PR
Amsterdam
THE NETHERLANDS
SWEDEN'S BIGGEST SHOOTOUT
SVENSKA SPEL / GAMING OPERATOR
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
FIFA WORLD CUP TROPHY TOUR
THE COCA-COLA COMPANY / FIFA PARTNERSHIP
HAVAS SPORTS & ENTERTAINMENT Puteaux FRANCE
MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ
BBDO PORTUGAL Lisbon PORTUGAL