Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A08 SPONSORSHIP
MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ
BBDO PORTUGAL Lisbon PORTUGAL
FIFA WORLD CUP TROPHY TOUR
THE COCA-COLA COMPANY / FIFA PARTNERSHIP
HAVAS SPORTS & ENTERTAINMENT Puteaux FRANCE
A09 LAUNCH OR RE-LAUNCH
THE TINY WALLET EFFECT
FRETEX / NEW DONATION POINT
KITCHEN LEO BURNETT Oslo NORWAY TRIGGER OSLO
NORWAY
#SELFEYE
MAX FACTOR / COSMETICS
KETCHUM London UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
STAN YOURSELF
ADIDAS / STAN SMITH SNEAKER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
KLM SEARCH DOG
KLM ROYAL DUTCH AIRLINES / KLM LOST & FOUND TEAM
DDB & TRIBAL WORLDWIDE Amsterdam THE NETHERLANDS FINCHFACTOR
Amsterdam
THE NETHERLANDS
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME
SID LEE Paris FRANCE
INTRODUCTION OF VODAFONE SMARTPASS
VODAFONE / VODAFONE SMARTPASS
GLASNOST Amsterdam THE NETHERLANDS
IN MY HOOD
LICKSHOT / MUSIC, ARTIST PROMOTION
HAVAS PRODUCTIONS Puteaux FRANCE
BRINGING YOU THE WORLD
MAERSK LINE / TRANSPORT
PS COMMUNICATION Copenhagen DENMARK
PRESS EVENT IN YOUR OWN BEDROOM, WHERE GOOD DAYS START
IKEA FINLAND / IKEA KATALOG, LAUNCH
DRUM COMMUNICATIONS Helsinki FINLAND
DNA LAUNCHED THE WORLD’S FIRST JOLLA
DNA / TELECOMMUNICATIONS
DRUM COMMUNICATIONS Helsinki FINLAND
UNDRESS NEW TWINGO
RENAULT / NEW RENAULT TWINGO
WE ARE SOCIAL Paris FRANCE
THE ELOVENA PORRIDGE PHENOMENON
RAISIO GROUP / ELOVENA / ELOVENA OAT PORRIDGE FLAKES
DRUM COMMUNICATIONS Helsinki FINLAND
NISSAN NISMO WATCH
NISSAN EUROPE / NISMO
TBWA\HELSINKI FINLAND
LIVING WITH LAG
UMEÅ ENERGI/UME.NET / FIBER BROADBAND PROVIDER
ANR BBDO Stockholm SWEDEN
Short List
INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ
MARCEL Paris FRANCE
Short List
A10 BRAND VOICE (INCL. STRATEGIC STORYTELLING)
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Short List
#LIKEAGIRL
P&G / FEMCARE PRODUCT
MSLGROUP London UNITED KINGDOM MSLGROUP
London
MSLGROUP
New York
UNITED KINGDOM
USA
Grand Prix
A PROFESSOR IN MY LIVING ROOM
LAENDERUEBERGREIFENDE MARKETING KAMPAGNE DER OSTDEUTSCHEN LAENDER / UNIVERSITY
KETCHUM PLEON Berlin GERMANY KETCHUM PLEON
Berlin
GERMANY
A PLANET THAT CALLS FOR A CHANGE
BLOCKET / ONLINE CLASSIFIEDS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
THE MORE THE MERRIER
PUBLICIS GROUPE / PUBLICIS GROUPE WISHES 2014
DIGITASLBI FRANCE Paris FRANCE
THE NEXT BLACK
AEG / LAUNDRY APPLIANCES
HOUSE OF RADON Stockholm SWEDEN
BRINGING YOU THE WORLD
MAERSK LINE / TRANSPORT
PS COMMUNICATION Copenhagen DENMARK
HSBC NOW - OUR STORIES
HSBC / HSBC
HSBC London UNITED KINGDOM
B01 FAST MOVING CONSUMER GOODS
#SELFEYE
MAX FACTOR / COSMETICS
KETCHUM London UNITED KINGDOM KETCHUM
London
UNITED KINGDOM
Bronze
ROCCO SIFFREDI'S VOW OF CHASTITY
RECKITT BENCKISER ITALIA / DUREX
HAVAS WORLDWIDE MILAN ITALY HAVAS PR MILAN
ITALY
MINI KIOSK
COCA-COLA GERMANY / COCA-COLA
OGILVY GERMANY Frankfurt GERMANY
THE ELOVENA PORRIDGE PHENOMENON
RAISIO GROUP / ELOVENA / ELOVENA OAT PORRIDGE FLAKES
DRUM COMMUNICATIONS Helsinki FINLAND
#BENDGATE
NESTLÈ / KIT KAT
JWT LONDON UNITED KINGDOM
B02 CONSUMER PRODUCTS (INCL. DURABLE GOODS)
STAN YOURSELF
ADIDAS / STAN SMITH SNEAKER
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
THE STUTTERHEIM PUZZLE
VOLVO CARS / VOLVO CONCEPT ESTATE
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
THE NEXT BLACK
AEG / LAUNDRY APPLIANCES
HOUSE OF RADON Stockholm SWEDEN
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER
GEOMETRY GLOBAL GERMANY Berlin GERMANY
SLOWDOWNDAD
SAMSUNG ELECTRONICS / SLOWDOWNDAD
CHEIL GERMANY Schwalbach GERMANY
MADE BY SWEDEN FEAT. ZLATAN
VOLVO CARS CORPORATION / VOLVO XC70
FORSMAN & BODENFORS Gothenburg SWEDEN
SAMSUNG MAESTROS ACADEMY
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
B03 CONSUMER SERVICES
KEYS ADRIFT – OPENING OF STORA HOTELLET
BALTICGRUPPEN / HOTEL
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN
SOUNDS FOR DRIVING
EUROPCAR SWEDEN / RENTAL CARS
WENDERFALCK Stockholm SWEDEN WENDERFALCK
Stockholm
SWEDEN
THE FUTURE HEADS
NITH – THE NORWEGIAN SCHOOL OF INFORMATION TECHNOLOGY / CAMPAIGN
TRIGGER OSLO NORWAY TRIGGER OSLO
NORWAY
DO IT FOR DENMARK
SPIES TRAVELS / TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK RADIUS KOMMUNKATION
Copenhagen
DENMARK
UNSHARED
FOLKOPERAN / OPERA
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
SCANDIC TO GO
SCANDIC HOTELS / HOTELS
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Bronze
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
THE LEGENDARY JOURNEY
AKBANK T.A.S / AKBANK DIREKT CARD
41?29! Istanbul TURKEY IMAGE
Istanbul
TURKEY
ARE YOU KLAUS-HEIDI?
LUFTHANSA / AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
HSBC NOW - OUR STORIES
HSBC / HSBC
HSBC London UNITED KINGDOM
TRUST ALERT
TRUSTED SHOPS / TRUSTED SHOPS SEAL
ACHTUNG! Hamburg GERMANY