Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B03 CONSUMER SERVICES
L'EQUIPE OF OUR DREAMS
L'EQUIPE / L'EQUIPE
DDB PARIS FRANCE
ARE YOU KLAUS-HEIDI?
LUFTHANSA / AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
THE FUTURE HEADS
NITH – THE NORWEGIAN SCHOOL OF INFORMATION TECHNOLOGY / CAMPAIGN
TRIGGER OSLO NORWAY TRIGGER OSLO
NORWAY
THE FADING NEWS
RADIKAL / NEWSPAPER
TBWA\ISTANBUL TURKEY
MOSCOW — KIEV / KIEV — MOSCOW
S7 AIRLINES / S7 AIRLINES
GOOD Moscow RUSSIA
SCANDIC TO GO
SCANDIC HOTELS / HOTELS
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
Bronze
BUY THE SUMMER TICKET
SL, STOCKHOLM PUBLIC TRANSPORT / PUBLIC TRANSPORT
DDB STOCKHOLM SWEDEN
DO IT FOR DENMARK
SPIES TRAVELS / TRAVELS AND HOLIDAY
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK RADIUS KOMMUNKATION
Copenhagen
DENMARK
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
Short List
TRUST ALERT
TRUSTED SHOPS / TRUSTED SHOPS SEAL
ACHTUNG! Hamburg GERMANY
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
DRONEVERTISING + WOKKER
WOKKER / WOKKER
HUNGRY BOYS Moscow RUSSIA
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
HELPLESS MACHINE
"WHO CARES?!" SOCIAL PROJECT / WHO CARES?!
HUNGRY BOYS Moscow RUSSIA
ACTIVE AGAINST GIVING UP
ACTIVE AGAINST CANCER / NON-PROFIT ORGANIZATION
TRIGGER OSLO NORWAY TRIGGER OSLO
NORWAY
ADS FROM THE AFTERLIFE
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION
PUBLICIS Amsterdam THE NETHERLANDS
SONG BY EYES
ALS LIGA BELGIË VZW / ALS LIGA
SERVICEPLAN Munich GERMANY
PROMOTING AWARENESS AMONG PORTUGUESE TEENAGERS OF THE NEED TO RECYCLE
AMB3E / RECYCLING OF ELECTRIC AND ELECTRONIC EQUIPMENT WASTE
HILL & KNOWLTON PORTUGAL Lisbon PORTUGAL HILL & KNOWLTON PORTUGAL
Lisbon
PORTUGAL
THE CELL
AMNESTY NORWAY / HUMAN RIGHTS
TRY/APT/POL Oslo NORWAY
THE RGB NEWS
ANTENA 1 / OBSERVATOR
GEOMETRY GLOBAL Bucharest ROMANIA
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
JAHRESBERICHT
ARBEITER-SAMARITER-BUND ÖSTERREICHS / GESCHÄFTSBERICHT
ARBEITER SAMARITER BUND Vienna AUSTRIA
#SEATBELTB00BING
AUTOMOBIL CLUBUL ROMAN / SEATBELT AWARENESS
PUBLICIS ROMANIA Bucherest ROMANIA
A PIGGY BANK FOR THE HOMELESS
BADT (BELANGENBEHARTIGING AMSTERDAMSE DAK- EN THUISLOZEN / FUNDRASING
JWT Amsterdam THE NETHERLANDS
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV / ROAD SAFETY
20SOMETHING Brussels BELGIUM
Bronze
LIFE TIME CLOCK
DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FÜRS LEBEN - FÜR ORGANSPENDE
SERVICEPLAN Munich GERMANY SERVICEPLAN PUBLIC RELATIONS
Munich
GERMANY
PIECE OF TRASH PENALTY
ECPAT / NON-PROFIT ORGANIZATION FIGHTING THE CHILD SEX TRADE
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS / BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Short List
NEW BEES
GREENPEACE / GREENPEACE
DDB PARIS FRANCE
TO DELAY MEANS TO KILL
LIZAALERT / SEARCH FOR MISSING PEOPLE
TWIGA Moscow RUSSIA TWIGA PR
Moscow
RUSSIA
MY BABUSHKA YAGA
MEMINI / PEOPLE'S AWARENESS OF DEMENTIA SYNDROME
ANYBODYHOME! Moscow RUSSIA
IF ONLY FOR A SECOND
MIMI FOUNDATION / CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Short List
ALZHEIMER'S NEWS EDITORS
NATIONAL NEUROLOGICAL INSTITUTE / AWARENESS CAMPAIGN
PUBLICIS SKOPJE MACEDONIA
TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE.
PLAN INTERNATIONAL / CHILDREN'S DEVELOPMENT ORGANISATION
DUVAL GUILLAUME Antwerp BELGIUM
Short List
MANNEQUINS
PRO INFIRMIS / PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
#FREEDOMOFTWEET
REPORTERS WITHOUT BORDERS / FREEDOM OF INFORMATION
GREY DUSSELDORF GERMANY
THE LONGEST HANDSHAKE
TANGO NETWORK / RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
TWIGA Moscow RUSSIA TWIGA PR
Moscow
RUSSIA
WE DONT WANT YOU HERE
THE PARENTS CIRCLE FAMILIES FORUM / RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
LOOK TWICE
VERMISSTE KINDER / CHARITY
THJNK Hamburg GERMANY
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA LUNAR HARE
Moscow
RUSSIA
WOULD YOU ANSWER THIS SUICIDE CALL?
ZELFMOORDLIJN / VOLUNTEERS RECRUITMENT
OGILVY GROUP Brussels BELGIUM OGILVY PUBLIC RELATIONS
Brussels
BELGIUM
Short List
C01 USE OF DIGITAL IN A PR CAMPAIGN
BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
FLY WITH US
AVINOR / STATE OWNED AIRPORT OPERATOR
CREUNA Oslo NORWAY
Short List
THE UNIVERSAL TYPEFACE
BIC DEUTSCHLAND / BIC CRISTAL BALLPOINT PEN
DDB GERMANY DÜSSELDORF GERMANY
DON'T GOOGLE IT
CEBAM / HEALTH SITE
DDB BRUSSELS BELGIUM
Short List
ENEMY FRONT W HOUR
CI GAMES / ENEMT FRONT (VIDEO GAME)
McCANN WORLDGROUP Warsaw POLAND
CASE FILM BULLSH*T BINGO
DDB GROUP / GAME
DDB GERMANY DÜSSELDORF GERMANY
THE MOONHOUSE
FALU RÖDFÄRG / PAINT
RIPPLER COMMUNICATIONS Stockholm SWEDEN RIPPLER COMMUNICATIONS
Stockholm
SWEDEN
IKANO FLAPPY SAVER
IKANO BANK / SAVINGS PRODUCTS
VOLONTAIRE Stockholm SWEDEN