Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
B03 CONSUMER SERVICES
TAXI TRAILS
TAXI STOCKHOLM / TAXI TRAILS
KING Stockholm SWEDEN
Short List
IKEA PS 2014
IKEA / IKEA PS DESIGNER COLLECTION
JSC INSTINCT Moscow RUSSIA
DRONEVERTISING + WOKKER
WOKKER / WOKKER
HUNGRY BOYS Moscow RUSSIA
HSBC NOW - OUR STORIES
HSBC / HSBC
HSBC London UNITED KINGDOM
MOSCOW — KIEV / KIEV — MOSCOW
S7 AIRLINES / S7 AIRLINES
GOOD Moscow RUSSIA
DNA LAUNCHED THE WORLD’S FIRST JOLLA
DNA / TELECOMMUNICATIONS
DRUM COMMUNICATIONS Helsinki FINLAND
ARE YOU KLAUS-HEIDI?
LUFTHANSA / AIRLINE TICKETS
DDB STOCKHOLM SWEDEN
BUY THE SUMMER TICKET
SL, STOCKHOLM PUBLIC TRANSPORT / PUBLIC TRANSPORT
DDB STOCKHOLM SWEDEN
L'EQUIPE OF OUR DREAMS
L'EQUIPE / L'EQUIPE
DDB PARIS FRANCE
WHOPPER FANATIC
BURGER KING / BURGER KING
BUZZMAN Paris FRANCE
TRUST ALERT
TRUSTED SHOPS / TRUSTED SHOPS SEAL
ACHTUNG! Hamburg GERMANY
THE LEGENDARY JOURNEY
AKBANK T.A.S / AKBANK DIREKT CARD
41?29! Istanbul TURKEY IMAGE
Istanbul
TURKEY
B04 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
THE LONGEST HANDSHAKE
TANGO NETWORK / RELATIONS BETWEEN THE TURKS AND THE ARMENIANS
TWIGA Moscow RUSSIA TWIGA PR
Moscow
RUSSIA
TO DELAY MEANS TO KILL
LIZAALERT / SEARCH FOR MISSING PEOPLE
TWIGA Moscow RUSSIA TWIGA PR
Moscow
RUSSIA
THE CELL
AMNESTY NORWAY / HUMAN RIGHTS
TRY/APT/POL Oslo NORWAY
ACTIVE AGAINST GIVING UP
ACTIVE AGAINST CANCER / NON-PROFIT ORGANIZATION
TRIGGER OSLO NORWAY TRIGGER OSLO
NORWAY
LOOK TWICE
VERMISSTE KINDER / CHARITY
THJNK Hamburg GERMANY
SONG BY EYES
ALS LIGA BELGIË VZW / ALS LIGA
SERVICEPLAN Munich GERMANY
LIFE TIME CLOCK
DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FÜRS LEBEN - FÜR ORGANSPENDE
SERVICEPLAN Munich GERMANY SERVICEPLAN PUBLIC RELATIONS
Munich
GERMANY
ALZHEIMER'S NEWS EDITORS
NATIONAL NEUROLOGICAL INSTITUTE / AWARENESS CAMPAIGN
PUBLICIS SKOPJE MACEDONIA
#SEATBELTB00BING
AUTOMOBIL CLUBUL ROMAN / SEATBELT AWARENESS
PUBLICIS ROMANIA Bucherest ROMANIA
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
ADS FROM THE AFTERLIFE
ALS FOUNDATION NETHERLANDS / ALS FOUNDATION
PUBLICIS Amsterdam THE NETHERLANDS
PIECE OF TRASH PENALTY
ECPAT / NON-PROFIT ORGANIZATION FIGHTING THE CHILD SEX TRADE
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
WOULD YOU ANSWER THIS SUICIDE CALL?
ZELFMOORDLIJN / VOLUNTEERS RECRUITMENT
OGILVY GROUP Brussels BELGIUM OGILVY PUBLIC RELATIONS
Brussels
BELGIUM
Short List
IF ONLY FOR A SECOND
MIMI FOUNDATION / CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Short List
A PIGGY BANK FOR THE HOMELESS
BADT (BELANGENBEHARTIGING AMSTERDAMSE DAK- EN THUISLOZEN / FUNDRASING
JWT Amsterdam THE NETHERLANDS
MANNEQUINS
PRO INFIRMIS / PRO INFIRMIS
JUNG von MATT/LIMMAT Zürich SWITZERLAND
GIVE BLOOD. GIVE POWER. CHAMPIONS FOR CHILDREN
GERMAN RED CROSS / BLOOD DONATION
JUNG von MATT Hamburg GERMANY
Short List
HELPLESS MACHINE
"WHO CARES?!" SOCIAL PROJECT / WHO CARES?!
HUNGRY BOYS Moscow RUSSIA
PROMOTING AWARENESS AMONG PORTUGUESE TEENAGERS OF THE NEED TO RECYCLE
AMB3E / RECYCLING OF ELECTRIC AND ELECTRONIC EQUIPMENT WASTE
HILL & KNOWLTON PORTUGAL Lisbon PORTUGAL HILL & KNOWLTON PORTUGAL
Lisbon
PORTUGAL
#FREEDOMOFTWEET
REPORTERS WITHOUT BORDERS / FREEDOM OF INFORMATION
GREY DUSSELDORF GERMANY
THE RGB NEWS
ANTENA 1 / OBSERVATOR
GEOMETRY GLOBAL Bucharest ROMANIA
WILDTATTOO
WWF RUSSIA / WWF RUSSIA
FRIENDS MOSCOW Moscow RUSSIA LUNAR HARE
Moscow
RUSSIA
TOO YOUNG FOR THE MOVIE. OLD ENOUGH FOR MARRIAGE.
PLAN INTERNATIONAL / CHILDREN'S DEVELOPMENT ORGANISATION
DUVAL GUILLAUME Antwerp BELGIUM
Short List
NEW BEES
GREENPEACE / GREENPEACE
DDB PARIS FRANCE
WE DONT WANT YOU HERE
THE PARENTS CIRCLE FAMILIES FORUM / RECONCILIATION
BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan ISRAEL
JAHRESBERICHT
ARBEITER-SAMARITER-BUND ÖSTERREICHS / GESCHÄFTSBERICHT
ARBEITER SAMARITER BUND Vienna AUSTRIA
MY BABUSHKA YAGA
MEMINI / PEOPLE'S AWARENESS OF DEMENTIA SYNDROME
ANYBODYHOME! Moscow RUSSIA
WENT TOO FAST. GONE TOO SOON.
BELGIAN ROAD SAFETY INSTITUTE - IBSR/BIVV / ROAD SAFETY
20SOMETHING Brussels BELGIUM
Bronze
C01 USE OF DIGITAL IN A PR CAMPAIGN
PITCHER, THE AGENCY MATCHMAKER
WOEDEND! / MOBILE APP
WOEDEND! Amsterdam THE NETHERLANDS
IKANO FLAPPY SAVER
IKANO BANK / SAVINGS PRODUCTS
VOLONTAIRE Stockholm SWEDEN
THE FUTURE HEADS
NITH – THE NORWEGIAN SCHOOL OF INFORMATION TECHNOLOGY / CAMPAIGN
TRIGGER OSLO NORWAY TRIGGER OSLO
NORWAY
ASSASSIN’S CREED: UNITY
UBISOFT / VIDEO GAME
SID LEE Paris FRANCE
THE MOONHOUSE
FALU RÖDFÄRG / PAINT
RIPPLER COMMUNICATIONS Stockholm SWEDEN RIPPLER COMMUNICATIONS
Stockholm
SWEDEN
ONE NOTE AGAINST CANCER
APREC / CHARITY
PUBLICIS CONSEIL Paris FRANCE
THE IKEA LIFE AT HOME PROJECT
IKEA / HOME INTERIOR DESIGN AND FURNITURE
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
DEMOCREATIVITY
VISIT SWEDEN, BUSINESS SWEDEN AND SWEDISH INSTITUTE / SWEDEN AS A NATION
PRIME Stockholm SWEDEN PRIME
Stockholm
SWEDEN
THE HOUR OF PASSION
NESTLÈ RUSSIA / EXTREME ICE CREAM
PICHESKY Moscow RUSSIA