Title	MUSICAL VISITING CARD
Brand	MUZZONE
Product/Service	MUSICAL INSTRUMENT SHOP
Category	B04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS)
Entrant Company	TDI GROUP RUSSIA Moscow, RUSSIA
Advertising Agency	TDI GROUP RUSSIA Moscow, RUSSIA

Name	Company	Position
Alexandr Zazheko	TDI Group Russia	Creative Director
Sergey Laputs	TDI Group Russia	Senior Copywriter

The Brief

We have faced with such tasks: We received an order from MuzZone, a musical instruments shop, for a promotion with a minimal budget. Our objectives were complicated by the fact that the musicians - the target audience of the music store - a pretty specific audience. It's quite difficult to interest them with something and to attract their attention. But how to attract attention and made them keep such useless (to the first sight) thing as a business card?

Describe how the promotion developed from concept to implementation

Idea: To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it. We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple.

Describe the success of the promotion with both client and consumer including some quantifiable results

The musical business cards sparked huge interest among visitors, musicians and their friends. The cards were snapped up as souvenirs, so the client applied for an additional edition. Yet our biggest pride is that we’ve invented a brand-new musical instrument!

Explain why the method of promotion was most relevant to the product or service

We created the world’s first musical business cards capable of playing the legendary melodies by Queen, Nirvana and Deep Purple. For this purpose the cards were covered with special marks providing a certain consequence of notes. By following simple instructions one can play the corresponding melody.