| Title | READ MY LIPS |
| Brand | YVES ROCHER |
| Product/Service | LIPSTICK |
| Category |
B01. FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS) |
|
Entrant Company
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Advertising Agency
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Credits
| Geoffrey Hantson |
Duval Guillaume NV |
Creative Director |
| Katrien Bottez |
Duval Guillaume NV |
Creative Director |
| Tim Schoenmaeckers |
Duval Guillaume Nv |
Art Director |
| Niels Sienaert |
Duval Guillaume NV |
Copywriter |
| Julie Maris |
Duval Guillaume NV |
Account Manager |
| Piet Wulleman |
Duval Guillaume NV |
Strategic Planner |
| Sophie Jadoul |
Duval Guillaume NV |
Strategic Planner |
| Lode Vochten |
Duval Guillaume NV |
Ux Designer |
| Nick Gorrebeeck |
Duval Guillaume NV |
Digital Producer |
| Gilles Vandenoostende |
Duval Guillaume NV |
Creative Technologist |
|
The Parking Lot |
Digital Production |
| Marc Van Buggenhout |
Duval Guillaume Modem |
Agency Producer |
| Tuyen Pham Xuan |
ASP BVBA |
Agency Producer |
| Pieter Van Alphen |
Monodot |
Dop |
|
Ace Image Factory |
Post Production |
The Brief
Launching the Cherry Oil Lipstick collection of Yves Rocher. The objective was to activate people to go to
the stores and webstore via a promocode, with a twist.
Describe how the promotion developed from concept to implementation
We gave the classic promo code a little twist, by creating a website where you had to lipread one of the many Yves Rocher promo codes. If needed, by sharing the campaign, you got some help. In the end you could collect your 10% discount in an Yves Rocher store or in the webstore.
To spread the campaign we used banners, digital billboards, print, a direct mailing and 5 second TV commercials.
Describe the success of the promotion with both client and consumer including some quantifiable results
132.683 promo codes were lipread correctly.
A 20% increase of new customers was registered, compared to the same period last year.
Explain why the method of promotion was most relevant to the product or service
Many different promocodes that you have to lipread from many different lips. Can it be any more relevant for a lipstick campaign?