THE NOAH POSTMARK MAILING
Title | THE NOAH POSTMARK MAILING |
Brand | NOAH â MENSCHEN FĂR TIERE |
Product/Service | A MAILING AGAINST ANIMAL TESTING |
Category |
B08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
Media Agency
|
MEDIAPLUS Munich, GERMANY
|
Credits
Alexander Schill |
Serviceplan |
Chief Creative Officer |
Cosimo Moeller |
Serviceplan |
Executive Creative Director |
Henning Patzner |
Serviceplan |
Executive Creative Director |
Valerie Koch |
Serviceplan |
Copywriter |
Stefanie Paulus |
Serviceplan |
Art Director |
Gary Scheicher |
Serviceplan |
Account Supervisor |
Daniel Albrecht |
Serviceplan |
Account Supervisor |
The Brief
Every year 5000 monkeys are senselessly tortured to death in animal testing for "scientific research". NOAH wanted to point out this fact with an eye-catching direct mailing that compels the target group â members of NOAH, editors and opinion leaders â to donate.
Describe how the promotion developed from concept to implementation
In order to point out the cruelty of animal testing and generate donations, we developed The NOAH Postmark Mailing with a special postmark and special issue stamps:
The images on the stamps show apes that appear to be laughing. But when the special postmark is stamped on, they turn into agonized lab animals.
The direct mailing was a full success for NOAH. 500 mailings has been sent and a total of almost 7.000 Euros has already been donated.
Describe the success of the promotion with both client and consumer including some quantifiable results
The direct mailing was a full success for NOAH. 500 mailings has been sent and a total of almost 7.000 Euros has already been donated.
Explain why the method of promotion was most relevant to the product or service
What is special about this mailing is that it shows the message before opening the envelop by using a simple postage stamp of an ape. This ape turns to a tortured laboratory animal by the postmark. This idea is as simple as impressive.