Title	EFES BASKET POSM
Brand	EFES RUS
Product/Service	PRODUCT
Category	B01. FAST MOVING CONSUMER GOODS (INCL. ALCOHOLIC & NON-ALCOHOLIC DRINKS)
Entrant Company	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA
Advertising Agency	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA

The Brief

Attraction to the action "1+1 - Gift with purchase" in Burger King chain. Apprise the status of Efes Beer - Official Beer of Basketball Euroleague/

Describe how the promotion developed from concept to implementation

Four tasks solution we created an unique game table tent. For the first time ever a real party game was based at the heart of POS material. Every guest of any Burger King restaurant had an opportunity to play basketball with friends or to hit the basket by himself. Fll you need to win is to hit the basket with the help of small paws and flippers.

Describe the success of the promotion with both client and consumer including some quantifiable results

Indisputable advantages of thus POS material are - simple and dependable construction, low production price, passion interactivity and warranted attention of every guest

Explain why the method of promotion was most relevant to the product or service

Basket POSM is unique because it has created a communication between the brand and the child, which is inside each of us. Every guest of the restaurant could play a basketball game with friends or practice in a series of free throws using Basket POSM.