| Title | DRONEVERTISING + WOKKER |
| Brand | WOKKER |
| Product/Service | WOKKER |
| Category |
A08. OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGN |
|
Entrant Company
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Advertising Agency
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Vlad Sitnikov |
Hungry Boys |
Creative Director |
| Katya Semenova |
Hungry Boys |
Illustrator |
| Arthur Miroshnichenko |
Hungry Boys |
Copywriter |
| Alexandr Katin |
Hungry Boys |
Agency Producer |
| Max Malakhov |
Hungry Boys |
Cameraman |
The Brief
Wokker does not use standard advertising channels. Therefore Glavani task was to attract consumers without using traditional advertising
Goal
To draw potential customers' attention and raise the number of orders from a number of local business centers.
Describe how the promotion developed from concept to implementation
Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend
Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break. Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!
Describe the success of the promotion with both client and consumer including some quantifiable results
Result
The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent.
Explain why the method of promotion was most relevant to the product or service
Ordinary advertising channels are already congested. That's why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.