Title	MILK WHICH IS ALREADY FINISHED
Brand	TALITSA MILK FACTORY
Product/Service	MILK FROM TALITSA
Category	A05. USE OF BROADCAST IN A PROMOTIONAL CAMPAIGN
Entrant Company	RED PEPPER Ekaterinburg, RUSSIA
Advertising Agency	RED PEPPER Ekaterinburg, RUSSIA

Name	Company	Position
Danil Golovanov	Red Pepper	Creative Director
Nikita Harrisov	Red Pepper	Creative Director
Yulia Uzkikh	Red Pepper	Art Director
Iya Georgieva	Red Pepper	Designer
Ivan Sosnin	Red Pepper	Copywriter
Daria Lunegova	Red Pepper	Account Manager
Katy Bamby	Red Pepper	Agency Producer
Eugeny Kharchenko	Red Pepper	Video Expert

The Brief

The goal was to show that milk from Talitsa is natural, without any artificial flavors and adding.

Describe how the promotion developed from concept to implementation

The advertising campaign of Talitsa milk factory is based on the idea, that natural milk can not be stored for long for 2 reasons: first, the shelf life is just 5 days.

Describe the success of the promotion with both client and consumer including some quantifiable results

Overall brand awareness reached 62% in just 3 weeks.

Explain why the method of promotion was most relevant to the product or service

And second, it is too tasty and healthy to be stored long on shelves both in supermarkets and at home. That's why in the TV ad we showed not milk, but its absence.