| Title | GRILLBOARD |
| Brand | RESTA MANAGEMENT |
| Product/Service | DOUBLE GRILL & BAR |
| Category |
A06. USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN |
|
Entrant Company
|
VOSKHOD Yekaterinburg, RUSSIA
|
|
Advertising Agency
|
VOSKHOD Yekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Creative Director |
| Evgeny Primachenko |
Voskhod |
Copywriter |
| Andrey Chernyi |
Voskhod |
Copywriter |
| Vladislav Derevyannykh |
Voskhod |
Art Director |
| Dmitry Maslakov |
Voskhod |
Art Director |
| Evgeniya Surovtseva |
Voskhod |
Designer |
The Brief
Yekaterinburg, Russia
A city that loves a good steak.
In a highly competitive market of steakhouses, we needed to advertise yet another.
And all we had was one billboard.
Describe how the promotion developed from concept to implementation
Double Grill & Bar presents
The Grillboard.
For a week we heated up the city’s interest with a giant picture
of raw meat.Then one night we fired up the billboard and grilled our steak. Literally.
Describe the success of the promotion with both client and consumer including some quantifiable results
More than 100 media channels reported the news about the flaming ad.
The eyes of the whole city turned to one billboard.
The following week, it became incredibly tough to book tables at Double Grill & Bar.
Now it’s one of the most visited steakhouses in the city.
One grillboard, medium rare.
One job, well done.
Explain why the method of promotion was most relevant to the product or service
A grilled billboard for the best grilled steaks in the city.