| Title | LOVE FOOD |
| Brand | TIBITS |
| Product/Service | RESTAURANT |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
WIRZ/BBDO Zürich, SWITZERLAND
|
|
Advertising Agency
|
WIRZ/BBDO Zürich, SWITZERLAND
|
Credits
| Dainese Livio |
Wirz/BBDO |
Executive Creative Director |
| Perez Fernando |
Wirz/BBDO |
Executive Creative Director |
| Hartmann Rob |
Wirz/BBDO |
Creative Director |
| Pennington Franziska |
Wirz/BBDO |
Copywriter |
| Mügge Marietta |
Wirz/BBDO |
Copywriter |
| Wanner Livia |
Wirz/BBDO |
Account Director |
| Imhof Fabiana |
Wirz/BBDO |
Account Executive |
| Gooch Marc |
Wirz/BBDO |
Account Executive |
| Nagel Simon |
Onfilm |
Stage Direction |
| Gloor Michael |
Onfilm |
Project Manager |
| Vujovic Jelena |
C/Films |
Casting/Production Assistant |
The Brief
tibits is a vegetarian self-service restaurant in Zurich. This summer, they offered something new: aphrodisiac food – «Love Food by tibits». Since the dishes were available only for a limited time, guests and media had to be informed as quick and direct as possible.
Describe how the promotion developed from concept to implementation
A live stunt during lunchtime showed the effect of the food: After having tasted the aphrodisiac dishes a couple of two actors goes wild in the middle of the restaurant. The reactions of the unsuspecting guests were filmed with hidden cameras and cut into a movie for the media and tibits social media platforms.
Describe the success of the promotion with both client and consumer including some quantifiable results
On location, most of the guests were amused and tried the «Love Food» right away. Zurichs hip audience proved sense of humor: some suggested to make the passionate stunt a daily routine, others spontaneously asked to join in. The clip got over 50’000 views on the first day and made it to a front page topic on blick.ch – the most read online newspaper in Switzerland.
Explain why the method of promotion was most relevant to the product or service
Tibits is a young and urban restaurant, living by the maxime «urban lifestyle, vegetarian food». To show the direct «Love Food» effect in a hip and young way, this bold stunt was the appropriate means and managed to reach as many people as possible in only short time.