| Title | JOB BOT |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
B08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
|
Entrant Company
|
DDB STOCKHOLM, SWEDEN
|
|
Advertising Agency
|
DDB STOCKHOLM, SWEDEN
|
|
Production Company
|
ACNE DIGITAL Stockholm, SWEDEN
|
|
Production Company 2
|
ATOMGRUPPEN Stockholm, SWEDEN
|
Credits
| Magnus Jakobsson |
DDB Stockholm |
Senior Copywriter |
| Magnus Jakobsson |
DDB Stockholm |
Senior Copywriter |
| Fredrik Simonsson |
Ddb Stockholm |
Senior Art Director |
| Jon Dranger |
DDB Stockholm |
Head Of Digital |
| Fredrik Simonsson |
Ddb Stockholm |
Senior Art Director |
| Sandra Kaludjercic Bergman
|
Ddb Stockholm |
Account Director |
| Jon Dranger |
Ddb Stockholm |
Head Of Digital |
| Cornelia Wangel |
Ddb Stockholm |
Planner |
| Sandra Kaludjercic Bergman
|
Ddb Stockholm |
Account Director |
| Camilla Ryttare |
Ddb Stockholm |
Account Manager |
| Cornelia Wangel |
Ddb Stockholm |
Planner |
| Elisabet Halming |
Ddb Stockholm |
Digital Producer |
| Camilla Ryttare |
Ddb Stockholm |
Account Manager |
| Jacob Sandström |
Ddb Stockholm |
Business Director |
| Elisabet Halming |
DDB Stockholm |
Digital Producer |
| Jerker Fagerström |
Ddb Stockholm |
Creative Director |
| Jacob Sandström |
DDB Stockholm |
Business Director |
| Jerker Fagerström |
DDB Stockholm |
Creative Director |
| Annika Ivner |
Swedish Armed Forces |
Account Manager |
| Robert Forss |
Swedish Armed Forces |
Head Of Marketing |
The Brief
The brief was simply to get people to realize that there are actual jobs to get in the Swedish
armed forces. Jobs like no other. Therefore we developed an installation to prove just this by
presenting a 'jobtest' like no other. The installation took place at Swedens offical recruitment
offices; arbetsförmedlingen.
Describe how the promotion developed from concept to implementation
The unemployment rates in Sweden are rising. Few people know that the Swedish Armed Forces
can offer you a real job, almost immediately, if you have the right skills, that is. That´s why we built
machines that tested these relevant skills and placed them in the official Swedish
unemployment-offices; Arbetsformedlingen. For once, playing a game of skills could land you a
joboffer on the spot.
Describe the success of the promotion with both client and consumer including some quantifiable results
The campaign is still ongoing, but to this day over 5650 applicants applied for a job as a direct
result of our overall campaign promoting this. That means that we already reached the goals for
2014, which by all means, is a huge success in itself.
Explain why the method of promotion was most relevant to the product or service
Unemployment offices aren´t usually the most entertaining places you can set your foot in. The
opposite, actually. To place a colourful installment that gives you both entertainment and a
challenge in an office like that creates a natural pull when it comes to get people interested in
trying it out.