| Title | LONG DISTANCE ART |
| Brand | VIENNA TOURIST BOARD |
| Product/Service | VIENNA TOURIST BOARD |
| Category |
B04. TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS) |
|
Entrant Company
|
JUNG von MATT Vienna, AUSTRIA
|
|
Advertising Agency
|
JUNG von MATT Vienna, AUSTRIA
|
Credits
| Andreas Putz |
Jung Von Matt/Donau |
Chief Creative Officer |
| Volkmar Weiss |
Jung Von Matt/Donau |
Chief Creative Officer |
| Andreas Putz |
Jung Von Matt/Donau |
Creative Director |
| Volkmar Weiss |
Jung Von Matt/Donau |
Creative Director |
| Georg Feichtinger |
Jung Von Matt/Donau |
Creative Director |
| Sophie Juren |
Jung Von Matt/Donau |
Art Director |
| Ursula Kotratschek |
Jung Von Matt/Donau |
Copywriter |
| Robert Schrotthofer/Maximilian Mauracher |
Jung Von Matt/Donau |
Graphic Designer |
| Georg Straka |
Jung Von Matt/Donau |
Final Artwork |
| Nicholas Wormus |
Jung Von Matt/Donau |
Programmer |
| Doris Haase/Karin Zoerner |
Jung Von Matt/Donau |
Advertiser Supervisors |
| Thomas Hitthaler |
Strukt |
Technical Director |
| Norbert Kettner |
Wientourismus |
Advertiser Supervisor |
| Michael Stelzhammer |
|
Photographer |
| Martin Baumgartner |
|
Imaging |
The Brief
Art is very important in Vienna. And even more important is Vienna's role in the international art
world. To highlight this, the Vienna Tourist Board commissioned us for a special promotion.
Describe how the promotion developed from concept to implementation
For the project 'Long Distance Art' we used state-of-the-art robot systems to recreate works of art
in London and Berlin simultaneously and in real time.The hand movements of the artist drawing in
Vienna were captured by sensors and sent to the high-performance industrial robots in London
and Berlin via satellite. The event was broadcasted on TV and streamed on the internet in real
time.
Describe the success of the promotion with both client and consumer including some quantifiable results
Thousands of visitors experienced 'Long Distance Art' live in Vienna, London and Berlin. Our live
stream was visited over 6.000 times. There was huge media response: Over 600 reports were
published on TV, radio, in print and online in media like BBC, The Metro, Daily Mail, N24, ZDF,
3Sat, Bild, spiegel.de, ORF, etc.
Explain why the method of promotion was most relevant to the product or service
We wanted to emphasize Vienna's importance in the international art world with a special
promotion. Furthermore we wanted to promote Vienna as a hot spot for tourists interested in
culture and art. The result was amazing: our promotion gained a lot public attention (see results).