Title	ZOLOTAYA BOCHKA AEROBATIC FLIGHT
Brand	EFES RUS
Product/Service	PRODUCT
Category	A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS
Entrant Company	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA
Advertising Agency	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA

The Brief

At MAKS aviasalon unusual premier of a new aerial stunt, pilots from RUS' aviagroup on combat training L-39 performed Zolotaya Bochka, a series of spins done simultaneously by 6 aircrafts, each leaving a tail of golden smoke behind. Such stunt has never been done before. To showcase Zolotaya Bochka as loud as possible on the main aviation event in Russia.

Describe how the promotion developed from concept to implementation

Setting of over 120 branded restaurants and selling spots 50 stewardesses from Zolotaya Bochka Flashmobs and photosessions Gift for purchase Branding of visitors VIP-zone operation Press zone for meeting with pilots Special show by RUS' pilot group Performance of the new complex aerial acrobatics stunt – Zolotaya Bochka

Describe the success of the promotion with both client and consumer including some quantifiable results

Over 25 news coverages on main channels Over 220 000 contacts on the event Over 100 articles and photo reports online

Explain why the method of promotion was most relevant to the product or service

Zolotaya Bochka"Aerobatic flight". The International Air - Space Salon MAKS occupies the leading position among the world's largest aviation forums. Brand "Zolotaya Bochka", characterized by high quality standards, perfectly fit the concept of the event and demonstrated "aerobatics" interaction with the audience.