THE BODYSWITCH EXPERIMENT
| Title | THE BODYSWITCH EXPERIMENT |
| Brand | EUROPEAN SPEED-FIT |
| Product/Service | TEST-TRAINING |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
|
Production Company
|
COBBLESTONE FILMPRODUCTION Berlin, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| Jan Harbeck/David Mously |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
| Bernd Claussen |
BBDO Berlin Gmbh |
Art Director |
| Nicolas Linde/David Missing |
BBDO Berlin Gmbh |
Copywriters/Script |
| Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
| Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
| Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
| Eleni Michailidou |
BBDO Berlin Gmbh |
Junior Account Manager |
| Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
| Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
| Juri Wiesner/Nora Hässner |
|
Producer |
|
Cobblestone Filmproduktion Gmbh |
Post Production |
| Egon Riedel |
|
Music/Sound Design |
|
Studio Funk Berlin |
Audio Production Company |
| Donald Arthur |
|
Voice Over |
| Sören Schaller |
|
Director |
| Casey Campbell |
|
Director Of Photography |
| Sebastian Stoffels |
|
Editor |
| Falk Gärtner |
|
Visual Effects |
The Brief
Motivate young men to join Speed-Fit gyms.
Describe how the promotion developed from concept to implementation
The Body Switch Experiment - the first sixpack test drive. In three typical flirt locations we set up a booth with cameras, microphones and broadcasting technology. From this booth test subjects could digitally “transplant” their faces onto the body of a perfectly trained male model and chat-up women in real-life flirt situations.
Describe the success of the promotion with both client and consumer including some quantifiable results
Our experiment became the center of attention in Berlin’s flirt locations. Our test subjects experienced that a super body makes you super confident and Speed-Fit generated lots of trail-trainings (+17% applications in the first quarter compared to 2013)
Explain why the method of promotion was most relevant to the product or service
There are a lot of health related reasons to get more exercise, but what really convinces young men is appealing to opposite sex. That’s why we created a unique promo-stunt that let out-of-shape-guys experience how a perfect body boosts their chance to score with the ladies.