| Title | BOOTLEG |
| Brand | BUREAU B |
| Product/Service | BOOTLEG |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
Credits
| Thimoteus Wagner |
Jung Von Matt AG |
Chief Creative Officer |
| Goetz Ulmer |
Jung Von Matt AG |
Chief Creative Officer |
| Markus Kremer |
Jung Von Matt AG |
Creative Director |
| Thomas Heyen |
Jung Von Matt AG |
Creative Director |
| Jonas Keller |
Jung Von Matt AG |
Creative Director |
| Manuel Urbanke |
Jung Von Matt AG |
Art Director |
| Maximilian Hoch |
Jung Von Matt AG |
Copywriter |
| Alexa Petruch |
Jung Von Matt AG |
Designer |
| Sebastian Greven |
Jung Von Matt AG |
Account Manager |
| Gunther Buskies |
Tapete Musik |
Music Production |
| Sebastian Tim |
Tapete Musik |
Music Production |
| Automat |
|
Composer |
| Schneider Tm |
|
Composer |
The Brief
Bureau B is an independent music label from Germany. Very experimental. Very unknown. They
want to increase their recognition as an avant-garde label in Germany to a broader audience of
music enthusiasts.
Describe how the promotion developed from concept to implementation
Bureau B is the first label worldwide turning the crowd's dance moves into music. At a label night,
blank/silent records were taped on the dance floor. The audience danced on them.
After the concert, the records were scratched and dirty. Bureau B artists recomposed the sound of
the scratches into a one of a kind compilation lp. Also the sleeve design, as well as a set of
promotion material were made in the same way.
Bureau B did not only produce a record for sail, but also a promotional item to strengthened their
experimental credibility and fascinates enthusiasts all over.
Describe the success of the promotion with both client and consumer including some quantifiable results
Within three days Bureau B sold out all records and financed the entire production of the
campaign. But more importantly Bootleg got the broader recognition and strengthened their image
as the number one German music label for experimental and innovative sound.
Furthermore the idea was picked up by many music blogs, magazines and exhibitions, worldwide.
And all of that with 0 $ expenses.
Explain why the method of promotion was most relevant to the product or service
Bureau B is one of the leading experts in the field of avant-garde music. Nothing proofs that better
than the production of a record that does not only shine through its sound but also through it's
innovative and one of a kind way it was done. Bureau B involved the existing fan base in order to
fascinate new targets groups.