Title	THE SPOILER BOX
Brand	AXN
Product/Service	TV SERIRES 'ZBRODNIA'
Category	A02. USE OF EXHIBITIONS AND INSTALLATIONS
Entrant Company	180HEARTBEATS+JUNG von MATT Warsaw, POLAND
Advertising Agency	180HEARTBEATS+JUNG von MATT Warsaw, POLAND

Name	Company	Position
Mikołaj Sadowski	180heartbeats/Jung V. Matt	Creative Director
Mikołaj Sadowski	180heartbeats/Jung V. Matt	Art Director
Bartłomiej Walczuk	180heartbeats/Jung V. Matt	Art Director
Bartłomiej Walczuk	180heartbeats/Jung V. Matt	Copywriter
Adam Marzec	180heartbeats/Jung V. Matt	Associate Creative Director
Paulina Słota	180heartbeats/Jung V. Matt	Account

The Brief

"Zbrodnia" is the first locally produced crime series from AXN Central Europe. It's a twisted, mysterious thriller drama, in which - quite expectably for the genre - every character is a potential murderer.

Describe how the promotion developed from concept to implementation

In order to compete already established hit American series we had to get radical. So, we convinced the AXN executives to intentionally release the spoiler to the public even before the show actually premieres. Our spoiler contains the most important information about ,,Zbrodnia" - murderer name.

Describe the success of the promotion with both client and consumer including some quantifiable results

"Zbrodnia" premier episode topped in ratings, beating established american shows like Hannibal or The Blacklist with ratings with 30% above the average.

Explain why the method of promotion was most relevant to the product or service

A week before the show premiere spoilers were installed in the custom made spoiler boxes nation wide. Spoiler Boxes became a storytelling device on its own. The audience could confront wit hit's own sense or mystery and curiosity. People interacted with box, took pictures and even tried to break inside.