| Title | BILD LIVE-BOARDS |
| Brand | BILD |
| Product/Service | NEWSPAPER |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
JUNG von MATT Stuttgart, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Stuttgart, GERMANY
|
Credits
| Philipp Barth |
Jung Von Matt AG |
Creative Director |
| Holger Oehrlich |
Jung Von Matt AG |
Creative Director |
| Michael Mack |
Jung Von Matt AG |
Art Director |
| Christian Ehni |
Jung Von Matt AG |
Art Director |
| Volker Stolz |
Jung Von Matt AG |
Writer |
| Nico Baumann |
Jung Von Matt AG |
Writer |
| Tim Steffan |
Jung Von Matt AG |
Director |
| Till Beckert |
Freelancer |
Cameraman |
| Laura Mogalle |
Freelancer |
Editor |
| Darek Stöhr |
Jung Von Matt AG |
Project Manager |
The Brief
With 2.5 millions printed copies BILD is Germanys most popular newspaper and one of those with the highest daily circulation in Europe. This newspaper with a large sports part distinguishes from others through its relentless style and rapid reporting. How can we dramatize this speed-reporting
of BILD? In a way, that is as surprising as BILD itself.
Describe how the promotion developed from concept to implementation
Our solution: BILD sports journalism in real time on all LED boards at the sidelines in the Telekom Dome in Bonn. For that we have developed a new software which made it possible to switch comments to running game scenes live on the boards for the first time.
Describe the success of the promotion with both client and consumer including some quantifiable results
The event was broadcasted live on sport1. 210,000 TV viewers and 6,000 fans in the hall became witnesses of a completely new board advertising.
Explain why the method of promotion was most relevant to the product or service
The fact that no reports faster than BILD, we have shown with this promotion in a very impressive and surprising way. Everything worked perfectly and was very well received by all. A continuation is already planned.