| Title | SHOCK BANNER |
| Brand | HASAN & PARTNERS / PERFECT FOOLS |
| Product/Service | ADVERTISING AGENCY |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Advertising Agency
|
HASAN & PARTNERS GROUP Helsinki, FINLAND
|
|
Production Company
|
PERFECT FOOLS Stockholm, SWEDEN
|
Credits
| Tony Högqvist |
Perfect Fools |
Executive Creative Director |
| Ami Hasan |
Hasan/Partners |
Chairman |
| Eka Ruola |
Hasan/Partners |
Chief Creative Officer |
| Björn Kummeneje |
Perfect Fools |
Technical Director |
| Anssi Arte |
Hasan/Partners |
Graphic Designer |
| Tony Sajdak |
Perfect Fools |
Cto |
| Emily Reed |
Hasan/Partners |
Producer |
| Karl Nord |
Perfect Fools |
Motion Designer |
The Brief
hasan & partners, an advertising agency in Helsinki, acquired 51% of a digital agency Perfect Fools in Stockholm and Amsterdam. Both agencies wanted to have as much publicity as possible for the new marriage. Along with the normal PR campaign, the CEO and Chairman of hasan & partners were invited to Radio Helsinki, a pop culture radio in Finland, for an interview about the acquisition. Agency mergers are often communicated with a lot crap about world domination. We decided to let the audience engage with the show through a banner on which they were able to give an electric shock to both gents if they said something stupid.
Describe how the promotion developed from concept to implementation
We created the SHOCK BANNER, a banner where the user is able give an electric a shock by clicking the image of each gents on the banner. The click instantly resulted as an electric shock on the arm of the interviewee in the studio.
Describe the success of the promotion with both client and consumer including some quantifiable results
Radio Helsinki got the highest ever listener engagement. Eka Ruola and Ami Hasan received a staggering amount of electric shocks. The banner was also a huge PR success, for example The Guardian, Agency Spy and Marketing & Advertising magazine in Finland wrote about it.
Explain why the method of promotion was most relevant to the product or service
We wanted to create something that is engaging and generates a lot of buzz for the merger. And also we wanted to show what we can do.