| Title | VOICE OF THE SEA |
| Brand | ALPE ADRIA GREEN |
| Product/Service | PETITION AGAINST TRIESTE GULF GAS TERMINAL |
| Category |
A01. USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS |
|
Entrant Company
|
PUBLICIS Ljubljana, SLOVENIA
|
|
Advertising Agency
|
PUBLICIS Ljubljana, SLOVENIA
|
Credits
| Toni Tomašek |
Publicis Ljubljana |
Creative Director |
| Drago Mlakar |
Publicis Ljubljana |
Copywriter |
| Katja Kavčič |
Publicis Ljubljana |
Account Manager |
| Petja Montanez |
Publicis Ljubljana |
Art Director |
| Gregor Novak |
Perfo Production |
Producer |
The Brief
To stop the project of building a huge Gas Terminal in gulf of Trieste by Italy which would devastate the Slovenian coastline a powerful message against that project needed to be send to European commission.
Describe how the promotion developed from concept to implementation
Instead of trying to tell the people what to do, we used the major public event in the coastal city and we gave a voice to the sea talk create a possibility to talk to the people for itself.
Describe the success of the promotion with both client and consumer including some quantifiable results
The campaign achieved a mayor success -- more than 50% of the local population signed the campaign's petition against the building, more than 100 media impressions and on 14th of October 2013 the Žavlje gas terminal was removed from the list of European projects of common interest.
Explain why the method of promotion was most relevant to the product or service
No one can explain better what will happened if we pollute the sea that the sea itself.