Title	VENDING MACHINE
Brand	COCA-COLA
Product/Service	SPRITE
Category	A02. USE OF EXHIBITIONS AND INSTALLATIONS
Entrant Company	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA
Advertising Agency	ICON COMMUNICATIONS AGENCY Moscow, RUSSIA

The Brief

• To carry out non-standard sampling • To strengthen links between the product and musical platform of the Sprite Fresh Sound brand.

Describe how the promotion developed from concept to implementation

Sampling united new Sprite and a musical brand platform. Refrigerators for the product were made in the form of audiocolumns. Promoters together with samples delivery announced Sprite Internet radio. Sampling took place in the most visited places accompanied by youth tracks, sounding from the branded Sprite jeep which was equipped with powerful audio system and attracted audience covering a radius of 150 m.

Describe the success of the promotion with both client and consumer including some quantifiable results

77 days in the open air Vending machine of 6 meters height

Explain why the method of promotion was most relevant to the product or service

Sprite Vending. "thirst has no chances!" The unique design of the vending machine not only attracted attention, but also gave positive emotions to people. Installed on the beach, machines have become the subject of public attention and interest.