B08. CHARITIES, FUNDRAISING, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Advertising Agency
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
Production Company
PUMPKIN FILM Zürich, SWITZERLAND
Credits
Name
Company
Position
Alexander Jaggy
Jung Von Matt/Limmat
Executive Creative Director
Mateo Sacchetti
Jung Von Matt/Limmat
Copywriter
Samuel Wicki
Jung Von Matt/Limmat
Copywriter
Daniel Serrano
Jung Von Matt/Limmat
Art Director
Lukas Frischknecht
Jung Von Matt/Limmat
Graphics
Marco Dettling
Jung Von Matt/Limmat
Account Supervisor
Danijel Sljivo
Jung Von Matt/Limmat
Account Executive
Roman Meister
Jung Von Matt/Limmat
Account Executive
Alexander Gligorijevic
Jung Von Matt/Limmat
Public Relations
Nicole Pauli
Jung Von Matt/Limmat
Public Relations
Mario Goerres
Moch Figuren
Manufacturer Mannequins
Michael Kindermann
Pumpkin Film
Producer
The Brief
Standards and ideals make it difficult for the disabled to be included in society. Both in private and professional contexts. By asking the question “Because who is perfect?” the non-profit organisation Pro Infirmis is drawing public attention to the fact that disabled people should be part of our society everywhere and in every situation in life.
Describe how the promotion developed from concept to implementation
The bodies of 5 disabled people were measured precisely to create polished and lacquered window display dummies. On the International Day of Persons with Disabilities, these deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse, one of the world’s most elegant shopping streets. A documentation explained how the dummies were produced, and carried information about Pro Infirmis.
Describe the success of the promotion with both client and consumer including some quantifiable results
The campaign successfully fights against the exclusion of disabled by questioning norms – without any paid media. First in Switzerland, now worldwide: In conjunction with the Bahnhofstrasse shops, which allowed the mannequins to appear for longer than planned, there now are several requests (e.g. from New York) to arrange the same event.
Short:
16 million Views on youtube
More than 50’000 likes
More than 40’000 shares
Nearly 5’000 comments
More than 550 news stations and blogs covered the story worldwide
Over 140 million Earned Media Contact Range
A local event is becoming a global movement.
Explain why the method of promotion was most relevant to the product or service
The deformed mannequins generated a maximum contrast with the conventional standard dimensions of the normal dummies standing next to them.