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A01 USE OF PROMOTIONAL STUNTS/ LIVE ADVERTISING/ LIVE SHOWS / CONCERTS & FESTIVALS
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OCCUPY BANKSY
DEICHMANN SE / FILA |
GREY DUSSELDORF
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GERMANY |
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THE PAPER SKIN
FEDRIGONI GERMANY / FEDRIGONI FINE PAPER |
GEOMETRY GLOBAL GERMANY Berlin
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GERMANY |
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THEATRE COMMERCIALS
THEATER AAN DE STROOM / THEATRE |
FAMOUS BRUSSELS
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BELGIUM |
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Short List
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AN AUCTION BASED ON EMOTIONS
ORREFORS KOSTA BODA / GLASS ART |
ELLERMORE Göteborg
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SWEDEN |
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INFERNO
AST PUBLISHING HOUSE / NEW DAN BROWN’S NOVEL “INFERNO” |
E:MG Moscow
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RUSSIA |
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99 LUFTBALLONS
JOE FM / RADIO |
DALLAS ANTWERP
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BELGIUM |
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FROZEN SHOPPING
CKS / CLOTHING RETAILER |
BOONDOGGLE Leuven
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BELGIUM |
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THE AMAZING STREET HACK
UBISOFT / UBISOFT WATCHDOGS |
BETC Paris
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FRANCE |
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Short List
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MBOARD PROJECT
MERCEDES-BENZ / MERCEDES-BENZ |
BBDO PORTUGAL Lisbon
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PORTUGAL |
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THE ENTLEBUCH MESSAGE
UNSECO BIOSPHÄRE ENTLEBUCH / TOURISM UNESCO BIOSPHAERE ENTLEBUCH |
BBDO GERMANY Düsseldorf
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GERMANY |
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SMART DJ
DAIMLER MBVD / SMART FORTWO ELECTRIC DRIVE |
BBDO BERLIN
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GERMANY |
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THE BODYSWITCH EXPERIMENT
EUROPEAN SPEED-FIT / TEST-TRAINING |
BBDO BERLIN
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GERMANY |
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MON MEILLEUR SOUVENIR
PLANET CARDS / PHOTO BOOK |
AGENCE VERYWELL Toulouse
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FRANCE |
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A02 USE OF EXHIBITIONS AND INSTALLATIONS
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PAY PER LAUGH
TEATRENEU / PAY PER LAUGH |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Silver
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PLAYSTATION SHOCKS
PLAYSTATION / GAMES |
TBWA\BELGIUM Brussels
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BELGIUM |
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ENDLESS POWER
CONTINENTAL REIFEN DEUTSCHLAND / ULTRA HIGH PERFORMANCE TYRES |
SERVICEPLAN Munich
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GERMANY |
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LIFE TIME CLOCK
DEUTSCHE STIFTUNG ORGANTRANSPLANTATION (DSO) / FÜRS LEBEN - FÜR ORGANSPENDE |
SERVICEPLAN Munich
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GERMANY |
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MOBILITY WEEK
CITY HALL OF VALENCIA / MOBILITY WEEK |
PUBLIP'S Valencia
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SPAIN |
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NETFLIX GIF
NETFLIX / NETFLIX, SVOD |
OGILVY FRANCE Paris
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FRANCE |
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STROKES OF FREEDOM
VIARCO / VIARCO |
MSTF PARTNERS Lisbon
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PORTUGAL |
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DEPARTURE BOARD
AMNESTY INTERNATIONAL / HELP GET THEM HOME |
LEO BURNETT LONDON
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UNITED KINGDOM |
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COLOURBLOGGING
OBI / COLOUR MIXING SERVICE |
JUNG von MATT Hamburg
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GERMANY |
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BOG IN TALLINN AIRPORT
ENTERPRISE ESTONIA / 3D FLOOR |
IDEA AD Tallinn
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ESTONIA |
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VENDING MACHINE
COCA-COLA / SPRITE |
ICON COMMUNICATIONS AGENCY Moscow
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RUSSIA |
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ACT AGAINST UGLINESS
HORNBACH / DIY HOME IMPROVEMENT SUPERSTORES |
HEIMAT Berlin
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GERMANY |
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HARRI THE SEAL
TALLINK SILJA / CRUISE LINE, TRVAEL |
HASAN & PARTNERS GROUP Helsinki
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FINLAND |
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PAUSOMAT
VOLKSWAGEN NUTZFAHRZEUGE / VOLKSWAGEN COMMERCIAL VEHICLES |
GRABARZ & PARTNER Hamburg
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GERMANY |
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REDEFINING LUXURY THROUGH TAKING A BITE OF MERCEDES-BENZ
MERCEDES-BENZ SVERIGE / MERCEDES-BENZ |
FUEL@VIVAKI SWEDEN Stockholm
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SWEDEN |
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THE 3D ELEPHANT PETITION
WORLD ANIMAL PROTECTION / ANIMAL WELFARE ORGANIZATION |
FHV BBDO Amsterdam
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THE NETHERLANDS |
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LIVE HIGH FIVE
KLM NEDERLAND / WERELDDEAL WEKEN |
EIGEN FABRIKAAT Amstelveen
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THE NETHERLANDS |
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EAT THE ART
ARLA / CASTELLO |
DUVAL GUILLAUME Antwerp
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BELGIUM |
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IKEA'S FANTASY KITCHEN
IKEA BELGIUM / IKEA KITCHEN SYSTEM |
DDB BRUSSELS
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BELGIUM |
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THE TOMORROW PROJECT
THE PRINCE'S TRUST / TOMORROW'S STORE |
CHI & PARTNERS London
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UNITED KINGDOM |
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Short List
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FLASHBACK
BERLIN TOURISMUS & KONGRESS / THE VISITBERLIN MUSEUM PASS |
BBDO BERLIN
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GERMANY |
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Bronze
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THE FOOTBALL MACHINE
HERTA / KNACKI BALL FOOTBALL EDITION |
BBDO BELGIUM Brussels
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BELGIUM |
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BLOWING IN THE WIND
APOTEK HJÄRTAT / APOLOSOPHY |
ÅKESTAM HOLST Stockholm
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SWEDEN |
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Bronze
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KITCHEN BLIND TEST
IKEA / METOD KITCHEN SYSTEM |
ÅKESTAM HOLST Stockholm
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SWEDEN |
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THE SPOILER BOX
AXN / TV SERIRES 'ZBRODNIA' |
180HEARTBEATS+JUNG von MATT Warsaw
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POLAND |
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A03 USE OF MERCHANDISING/IN-STORE MARKETING
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OPEN UP YOUR STRENGTH
FITNESS CLUB FOR MEN FORMANN / FITNESS CLUB FOR MEN FORMANN |
TDI GROUP RUSSIA Moscow
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RUSSIA |
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LEARNED WITH ONE CUP
NESTLÈ / NESCAFE 3IN1 XTRA STRONG |
TDI GROUP RUSSIA Moscow
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RUSSIA |
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HANDSFREE SHOPPING
MAMMUT / MAMMUT STORE |
McCANN WORLDGROUP GERMANY Frankfurt
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GERMANY |
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INGLORIOUS FRUITS AND VEGETABLES
INTERMARCHÉ / INTERMARCHÉ |
MARCEL Paris
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FRANCE |
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Grand Prix
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TAKE A BREATH
SIHLCITY SHOPPING MALL / RETAIL |
LEO BURNETT SCHWEIZ Zürich
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SWITZERLAND |
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MESSAGE IN A BUBBLE
E. BREUNINGER / B BY M. MICALLEF |
JUNG von MATT Stuttgart
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GERMANY |
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Short List
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THE ANTIFOOT CAN
ORANGINA MISS O! / LIGHT SOFT DRINK |
FRED & FARID GROUP Paris
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FRANCE |
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CLASSICAL BAND MERCHANDISE
SWISS YOUTH SYMPHONY ORCHESTRA / SWISS YOUTH SYMPHONY ORCHESTRA |
FCB ZURICH
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SWITZERLAND |
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AMAZING BARNI THEATER
MONDELEZ / BARNI |
E:MG Moscow
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RUSSIA |
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INSPIRATION CORRIDOR
KLEPIERRE / KLEPIERRE MALL |
DIGITASLBI FRANCE Paris
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FRANCE |
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WHISTLES FOR WHISTLEBLOWERS
REPORTERS WITHOUT BORDERS GERMANY / WHISTLES FOR WHISTLEBLOWERS |
DDB GROUP GERMANY Berlin
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GERMANY |
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WHOPPER FANATIC
BURGER KING / BURGER KING |
BUZZMAN Paris
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FRANCE |
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