| Title | SYRIA STORIES |
| Brand | NRK TV-AKSJONEN / NORWEGIAN RED CROSS |
| Product/Service | SYRIA STORIES |
| Category |
B01. Mobile Websites |
|
Entrant
|
POL Oslo, NORWAY
|
|
Idea Creation
|
POL Oslo, NORWAY
|
Credits
| Maja Folgerø |
POL |
Copywriter |
| Snorre Martinsen |
POL |
Art Director |
| Ina Egelandsdal |
POL |
Account Manager |
| Monika Augustsson |
POL |
Client Director |
| Ole Jakob Bøe Skattum |
POL |
Designer |
| Andrea Engum |
POL |
Designer |
| Linda Tillier |
APT |
Producer |
| Pål Smitt Amundsen |
APT |
Head of Innovation |
| Victoria Karlsson |
APT |
Designer |
| Christoffer Aalholm |
APT |
Developer |
| Thomas Lein |
APT |
Developer |
| Marius Nettum |
APT |
Developer |
| Christopher Aalholm |
APT |
Developer |
| Jan Kristan Haavi |
APT |
Designer |
The Campaign
Syria Stories is a mobile snap-series from within the war zone in Syria. Filmed by people on the inside, we meet families that lack food, water and medicines. Trying to survive, they tell us bits and pieces of their stories, just enough for you to feel their need. And hopefully - donate.
Creative Execution
Built as a Snapchat experience you can navigate through the stories with your thumb on a mobile website. And most importantly - you can use it to donate to the Red Cross.
Syria Stories was one of several initiatives to get people involved in the annual fundraising event “TV-aksjonen.” All together 220 million Norwegian kroners were donated. Sms-donations were record high and 100 000 people got involved around the country.
There’s no lack of images and videos from Syria, but it all seems so far away. What if we could give people a first hand’s experience of how it is to live in a war zone? Face to face. How would our friends tell the story if they were the ones living in a there? Through the phone.