Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Activation by Location
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE MAKE ME PULSE
Paris
FRANCE
Silver
SAFE LUGGAGE
GRUPO ZETA PUBLICATIONS / VIAJAR MAGAZINE
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN
RESTART HEART
APOTEK 1 GRUPPEN / PHARMACY RETAIL
McCANN OSLO NORWAY McCANN OSLO
NORWAY ATLAS OSLO
NORWAY
PARIS AÉROPORT - PARIS IS OUR GIFT
PARIS AÉROPORT / PARIS AÉROPORT DUTYFREE
W&CIE Boulogne Billancourt FRANCE W&CIE
Boulogne Billancourt
FRANCE
GIVE A BEEP
HÖVDING / HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
Short List
LAYOVER WITH A LOCAL
KLM / LONG OVERHAUL FLIGHT SERVICE (NEW)
ACHTUNG!McGARRYBOWEN Amsterdam THE NETHERLANDS ACHTUNG!McGARRYBOWEN
Amsterdam
THE NETHERLANDS ACHTUNG!McGARRYBOWEN
Amsterdam
THE NETHERLANDS
PIGEON AIR PATROL
PLUME LABS / PLUME LABS
DIGITASLBi London UNITED KINGDOM DIGITASLBi
London
UNITED KINGDOM
Short List
HOT OR COLD
DOLLY DIMPLES / DOLLY DIMPLE'S PIZZA
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA / APP GAME
PUBLICIS ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA PUBLICIS ROMANIA
Bucharest
ROMANIA
Short List
YETER CEKTIGIN
TURKCELL / YETER CEKTIGIN
TURKCELL Istanbul TURKEY TURKCELL
Istanbul
TURKEY
A02 Activation by Proximity
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS / ÖTZTAL TOURISMUS
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
GERMANY
AUSTRIA
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND
Bronze
A03 Augmented Mobile Experience
HONDA AFRICA TWIN AR
HONDA MOTOR EUROPE / HONDA AFRICA TWIN MOTORBIKES
INDG Amsterdam THE NETHERLANDS INDG
Amsterdam
THE NETHERLANDS
VIRTUAL FITTING
CARREFOUR TEX / VIRTUAL FITTING APP
ARENA Puteaux FRANCE ARENA
Puteaux
FRANCE
GOOGLE ESCAPE
GOOGLE FRANCE / GOOGLE
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
THE ASMR EAR BEER
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
Short List
UP UP HIPPO
PEPSICO POLAND / EDUCATIONAL PROGRAM
DELOITTE DIGITAL Lodz POLAND DELOITTE DIGITAL
Lodz
POLAND DELOITTE DIGITAL
Lodz
POLAND
THE FASHION MAG HIJACK
STYLIGHT / STYLIGHT
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
GERMANY
A04 VR Experience
EACH DROP OF HENNESSY X.O IS AN ODYSSEY
HENNESSY / HENNESSY X.O
DDB PARIS FRANCE DDB PARIS
FRANCE STINK
Paris
FRANCE
BMW MOTORRAD EYE RIDE
BMW MOTORRAD DEUTSCHLAND / TBD
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
PLAN.NET
Munich
GERMANY K-ARTS CREATIONS GMBH
München
GERMANY
#BEFEARLESS
SAMSUNG ELECTRONICS / SAMSUNG GEAR VR
CHEIL GERMANY Schwalbach GERMANY CHEIL GERMANY
Schwalbach
CHEIL WORLDWIDE
Seoul
CHEIL WORLDWIDE
Dubai
GERMANY
SOUTH KOREA
UNITED ARAB EMIRATES
Silver
FEEL WIMBLEDON WITH ANDY MURRAY
JAGUAR / F-PACE
MINDSHARE London UNITED KINGDOM MINDSHARE
London
UNITED KINGDOM HAMMERHEAD
Gateshead
UNITED KINGDOM
BEAT THE STREET
SAMSUNG ELECTRONICS BENELUX / GEAR VR
CHEIL BENELUX Amsterdam THE NETHERLANDS CHEIL BENELUX
Amsterdam
THE NETHERLANDS WEMAKEVR
Amsterdam
FAT FRED
Amsterdam
THE NETHERLANDS
AUDI A4 EXPERIENCE
AUDI NETHERLANDS / AUDI A4
DIGITASLBi Amsterdam THE NETHERLANDS DIGITASLBi
Amsterdam
THE NETHERLANDS DIGITASLBi
Amsterdam
VIEMR
Groningen
THE NETHERLANDS
J&B RARES STORIES
J&B / J&B
MNSTR Paris FRANCE MNSTR
Paris
FRANCE
THE POWER OF SWIMMING (CAN VR HELP KIDS CONQUER FEAR OF SWIMMING?)
SWEDISH SWIMMING FEDERATION / E.ON / SPONSORSHIP
M&C SAATCHI STOCKHOLM SWEDEN M&C SAATCHI STOCKHOLM
SWEDEN
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY) / "DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING.
McCANN STOCKHOLM Stockholm SWEDEN McCANN STOCKHOLM
Stockholm
SWEDEN
Bronze
HAPPY GOGGLES
McDONALD'S SWEDEN / HAPPY MEAL BOX
DDB STOCKHOLM SWEDEN DDB STOCKHOLM
SWEDEN
A05 Networked / Connected Screens
OMG! I'M IN S.M.A.K.
CANVAS / TV STATION
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
SPARK BRILLIANCE MDS TK
NIKE / NIKE FOOTBALL
MINDSHARE Istanbul TURKEY MINDSHARE
Istanbul
TURKEY WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
A06 Connected Devices
SAMSUNG BLIND CAP
SAMSUNG ESPAÑA / SAMSUNG GALAXY S7 AND SAMSUNG GEAR 2
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN ESPADAYSANTACRUZ STUDIO
Madrid
SPAIN
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ / A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES
BBDO PARIS FRANCE BBDO PARIS
FRANCE
Short List
UNDERGROUND PERISCOPES
SLOVAK CAVES ADMINISTRATION / SLOVAK CAVES
WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
BROADCAST WITHOUT BORDERS
REFUGEE PHONES / NON-PROFIT ORGANIZATION
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION / TOURISM
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
Grand Prix
DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION / DOT. THE FIRST BRAILLE SMARTWATCH.
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
DOT INCORPORATION
Seoul
GERMANY
SOUTH KOREA
COMMONDEER
Los Angeles
USA
Gold
VODAFONE SMART JACKET
VODAFONE / VODAFONE
DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AMSTERDAM
THE NETHERLANDS CZAR
Amsterdam
THE NETHERLANDS
GIVE A BEEP
HÖVDING / HÖVDING
EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN EDELMAN DEPORTIVO
Stockholm
SWEDEN
HCD RINK BINGO
HOCKEY CLUB DAVOS / HOCKEY CLUB DAVOS
FCB ZÜRICH SWITZERLAND FCB ZÜRICH
SWITZERLAND
Silver
MUSIC MAKES IT HOME
SONOS / HOME AUDIO SPEAKERS
PRIME Stockholm SWEDEN PRIME
Stockholm
WEBER SHANDWICK
Seattle
SWEDEN
USA
UNITED MINDS
Stockholm
IMAGINAUT ENTERTAINMENT
Los Angeles
SWEDEN
USA
OMG! I'M IN S.M.A.K.
CANVAS / TV STATION
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
A07 Wearable Technology
SHARED HEARTBEAT
HUNGARIAN TELEKOM / TELECOMMUNICATION
ISOBAR BUDAPEST HUNGARY ISOBAR BUDAPEST
HUNGARY
SAMSUNG BLIND CAP
SAMSUNG ESPAÑA / SAMSUNG GALAXY S7 AND SAMSUNG GEAR 2
CHEIL SPAIN Madrid SPAIN CHEIL SPAIN
Madrid
SPAIN ESPADAYSANTACRUZ STUDIO
Madrid
SPAIN
SKARV - A WEARABLE YOU ACTUALLY WANT TO WEAR
SKARV-FASHION GBR / SKARV - A WEARABLE YOU ACTUALLY WANT TO WEAR
DENKWERK Cologne GERMANY DENKWERK
Cologne
GERMANY
A08 Data Insight
THE END OF SOCIETY SIMULATOR
UBISOFT / UBISOFT
BETC Paris FRANCE BETC
Paris
FRANCE MAKE ME PULSE
Paris
FRANCE
Bronze
CINEMA TO GO
AIR FRANCE / AIR FRANCE
BETC Paris FRANCE BETC
Paris
FRANCE RITA FILMS
Paris
GUM
Paris
FRANCE
SATURN SHOP CLOCK
SATURN ELEKTRO-HANDELSGES. MBH / SATURN WEBSHOP
SERVICEPLAN Munich GERMANY SERVICEPLAN
Munich
GERMANY MARKENFILM CROSSING
Hamburg
GERMANY
UBS PLANET ART
UBS / PLANET ART APP
RAZORFISH Berlin GERMANY RAZORFISH
Berlin
GERMANY
A09 Innovative Technology
MCTRAX
McDONALD'S / RESTAURANTS
TBWA\NEBOKO Amsterdam THE NETHERLANDS TBWA\NEBOKO
Amsterdam
THE NETHERLANDS TBWA\NEBOKO
Amsterdam
THE NETHERLANDS
Short List
SPEAKEMOJI
SAPIENTNITRO (SELF-PROMOTION) / APP
SAPIENTNITRO London UNITED KINGDOM SAPIENTNITRO
London
UNITED KINGDOM