|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Production Company
|
Location
|
Award
|
|
A01 Activation by Location
|
THE END OF SOCIETY SIMULATOR
UBISOFT
UBISOFT |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
MAKE ME PULSE
Paris
|
FRANCE
|
Silver
|
GIVE A BEEP
HÖVDING
HÖVDING |
EDELMAN DEPORTIVO Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN |
EDELMAN DEPORTIVO
Stockholm
|
SWEDEN
|
Short List |
PIGEON AIR PATROL
PLUME LABS
PLUME LABS |
DIGITASLBi London
|
UNITED KINGDOM |
DIGITASLBi
London
|
UNITED KINGDOM |
|
|
Short List |
MR. BEAR DRIVER
THE AUTOMOBILE CLUB OF ROMANIA
APP GAME |
PUBLICIS ROMANIA Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA |
PUBLICIS ROMANIA
Bucharest
|
ROMANIA
|
Short List |
|
A02 Activation by Proximity
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Bronze
|
|
A03 Augmented Mobile Experience
|
THE ASMR EAR BEER
SPENDRUPS
NORRLANDS GULD |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
|
|
Short List |
|
A04 VR Experience
|
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG GEAR VR |
CHEIL GERMANY Schwalbach
|
GERMANY |
CHEIL GERMANY
Schwalbach
CHEIL WORLDWIDE
Seoul
CHEIL WORLDWIDE
Dubai
|
GERMANY
SOUTH KOREA
UNITED ARAB EMIRATES |
|
|
Silver
|
BULLYING - IN VIRTUAL REALITY
UR (THE SWEDISH EDUCATIONAL BROADCAST COMPANY)
"DET HANDLAR OM DIG". TELEVISION SERIES ON THE SUBJECT OF BULLYING. |
McCANN STOCKHOLM Stockholm
|
SWEDEN |
McCANN STOCKHOLM
Stockholm
|
SWEDEN |
|
|
Bronze
|
|
A06 Connected Devices
|
FOUND BY MERCEDES-BENZ & MAISON KITSUNÉ
MERCEDES-BENZ
A COLLECTION OF SCARVES AND HATS FOR THE LAUNCH OF ITS NEW RANGE OF CONVERTIBLES |
BBDO PARIS
|
FRANCE |
BBDO PARIS
|
FRANCE |
|
|
Short List |
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN
|
Grand Prix
|
DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION
DOT. THE FIRST BRAILLE SMARTWATCH. |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
DOT INCORPORATION
Seoul
|
GERMANY
SOUTH KOREA |
COMMONDEER
Los Angeles
|
USA
|
Gold
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Silver
|
|
A08 Data Insight
|
THE END OF SOCIETY SIMULATOR
UBISOFT
UBISOFT |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
MAKE ME PULSE
Paris
|
FRANCE
|
Bronze
|
|
A09 Innovative Technology
|
MCTRAX
McDONALD'S
RESTAURANTS |
TBWA\NEBOKO Amsterdam
|
THE NETHERLANDS |
TBWA\NEBOKO
Amsterdam
|
THE NETHERLANDS |
TBWA\NEBOKO
Amsterdam
|
THE NETHERLANDS
|
Short List |
SAVE ME – THE SKI PASS THAT SAVES LIVES
ÖTZTAL TOURISMUS
ÖTZTAL TOURISMUS |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
SERVICEPLAN AUSTRIA
Vienna
|
GERMANY
AUSTRIA |
|
|
Short List |
DOT. THE FIRST BRAILLE SMARTWATCH.
DOT INCORPORATION
DOT. THE FIRST BRAILLE SMARTWATCH. |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
DOT INCORPORATION
Seoul
|
GERMANY
SOUTH KOREA |
COMMONDEER
Los Angeles
|
USA
|
Silver
|
|
B02 Mobile Apps
|
REMUMBER
MISSING CHILDREN EUROPE
REMUMBER |
FAMOUSGREY
|
BELGIUM |
FAMOUSGREY
|
BELGIUM |
|
|
Short List |
RE:SHAKESPEARE
SAMSUNG & THE ROYAL SHAKESPEARE COMPANY
RE:SHAKESPEARE |
CHEIL UK London
|
UNITED KINGDOM |
CHEIL UK
London
|
UNITED KINGDOM |
UNIT9
London
|
UNITED KINGDOM
|
Short List |
EPICGRAM
B-CLASSIC
MOBILE APP |
DDB BRUSSELS
|
BELGIUM |
DDB BRUSSELS
|
BELGIUM |
|
|
Bronze
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Short List |
MINISTRY OF TALES
BERÄTTARMINISTERIET
READ TO UNLOCK-APP |
KING Stockholm
|
SWEDEN |
KING
Stockholm
|
SWEDEN |
NAF
Stockholm
|
SWEDEN
|
Bronze
|
|
B03 Social for Mobile
|
#NOLIKESFORRACISM
LICRA
LICRA |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
LE FILS DE
Paris
|
FRANCE
|
Short List |
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN
|
Silver
|
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
PINK RIBBON DEUTSCHLAND
BREAST CANCER AWARENESS |
DDB GROUP GERMANY Berlin
|
GERMANY |
DDB GROUP GERMANY
Berlin
|
GERMANY |
|
|
Gold
|
SEA HERO QUEST
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM |
SAATCHI & SAATCHI London
|
UNITED KINGDOM |
SAATCHI & SAATCHI
London
|
UNITED KINGDOM |
BUF
Paris
GRAND CENTRAL SOUND STUDIOS
London
|
FRANCE
UNITED KINGDOM
|
Silver
|
|
B04 Mobile Games
|
HCD RINK BINGO
HOCKEY CLUB DAVOS
HOCKEY CLUB DAVOS |
FCB ZÜRICH
|
SWITZERLAND |
FCB ZÜRICH
|
SWITZERLAND |
|
|
Bronze
|
|
C01 Integrated Mobile Campaigns
|
SPRINTER
BJÖRN BORG
SPORTSWEAR/FASHION |
GARBERGS Stockholm
|
SWEDEN |
GARBERGS
Stockholm
|
SWEDEN |
|
|
Bronze
|
THE SWEDISH NUMBER
THE SWEDISH TOURIST ASSOCIATION
TOURISM |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN
|
Silver
|
|
C03 Messaging Campaign
|
WHATSGERMAN
PLAN.NET GROUP
/ |
SERVICEPLAN Munich
|
GERMANY |
SERVICEPLAN
Munich
PLAN.NET
Munich
|
GERMANY |
|
|
Bronze
|