| Title | SHARED HEARTBEAT |
| Brand | HUNGARIAN TELEKOM |
| Product/Service | TELECOMMUNICATION |
| Category |
A07. Wearable Technology |
|
Entrant
|
ISOBAR BUDAPEST, HUNGARY
|
|
Idea Creation
|
ISOBAR BUDAPEST, HUNGARY
|
Credits
| Marton Jedlicska |
Isobar Budapest |
Creative Director |
| George Sugitomo |
Dentsu Inc. |
Creative Director |
| Bela Kovacs |
Isobar Budapest |
Account Director |
| Dorottya Toth |
Isobar Budapest |
Copywriter |
| Mark Hanyecz |
Isobar Budapest |
copywriter |
| Peter Zsembery |
Isobar Budapest |
Head of Copy |
| Adam Sandor |
Isobar Budapest |
Designer |
| Gyula Toth |
Isobar Budapest |
Motion Designer |
| Marta Szoke |
Isobar Budapest |
UI Designer |
| Adam Erdesz |
Isobar Budapest |
Art Director |
| David Bajzik |
Isobar Budapest |
Ios Developer |
| Peter Bekassy |
Isobar Budapest |
Account |
| Balazs Szaday |
Isobar Budapest |
Strategy Planner |
The Campaign
We created an Apple iWatch application. The app sensors the wearer’s heartbeats and sends the data to a small bluetooth speaker. The speaker is hidden in a doll, which can be placed in the baby’s cot, and it plays the mother’s heartbeats to the baby, helping her to calm down, feel secure, fall asleep.
Creative Execution
• Implementation
The Shared Heartbeats application is accessible at the iStore. It works with any bluetooth speaker, but the special dolls are also available at www.facebook.com/mankabymonika/
• Timeline
The app was uploaded to the iStore 21-04-2016
"It is very important to a child's healthy development and the subsequent formation of mother-child relationship as well as for the calming of the baby” Dr. Anna Altman Child Neurologist and Pediatrician.
We believe we created one of the World's first branded Apple Watch application and it is still the most downloaded branded Apple Watch app in the country. What we are really proud of is the mothers who participated in the research and development stage of the „Shared Heartbeats,” all had a large decrease in anxiety stress levels and an increase in personal time, including peaceful naps between breast feeding.
• Data gathering
The abrupt break of the bond between mother and child is proven to have negative psychological side effects. After having consulted with doctors and experts we decided to create a communicational solution to this problem, which is a perfect demonstration of how shared data can improve a life.
• Target audience (consumer demographic/individuals/ organisations)
We target mothers and families who are interested in the possibilities technology provides.
• Relevance to platform
Telekom’s platform is Life is for Sharing. The application shares the first and foremost life-signal.