Title	YETER CEKTIGIN
Brand	TURKCELL
Product/Service	YETER CEKTIGIN
Category	A01. Activation by Location
Entrant	TURKCELL Istanbul, TURKEY
Idea Creation	TURKCELL Istanbul, TURKEY

Name	Company	Position
Hakan Coskun	Turkcell	Digital Communications Specialist

The Campaign

We aimed to put an end to the problem by creating a mobile platform called “YeterCektigin.com”. The name of the project refers to both the act of shooting videos and photos constantly and the frustration of trying to do so, without forgetting to say ENOUGH!

Creative Execution

We asked the users to register to the platform with their social media accounts from the advertising areas in the concert hall before the concert started. We set up professional teams to take videos and photos to free the audience from their phones. Videos and photos of the event were prepared and uploaded simultaneously by our teams for the audience to share later. Also since people like to share the event they are in, in the period they are attending contents prepared during the concert were shared periodically from the accounts of audience members who gave us permission.? Furthermore we wanted to reward the audience who let go of their phones and had the utmost fun by using ‘Yeter Cekti?in’, by holding a raffle between all the different audiences in every concert, two lucky fans won the opportunity to meet their favorite artist.

With this communication plan, 500 people in the concert hall enjoyed the moment and watched the show instead of their mobile screens. In our digitally evolving world, we solved a problem technology caused with technology, by creating a real-time online platform in a real-life event.

Based on this insight we wanted to prevent this in the concert series ‘Yildizli Geceler’ we sponsor because this situation results in poor interaction between the audience and the artist.