| Title | ENJOY |
| Brand | ENI |
| Product/Service | ENJOY VEHICLE SHARING |
| Category |
C01. Integrated Mobile Campaigns |
|
Entrant
|
DOING Rome, ITALY
|
|
Idea Creation
|
DOING Rome, ITALY
|
|
Additional Company
|
TECHEDGE Rome, ITALY
|
Credits
| Domenico Manno |
Doing |
Executive Creative Director |
| Renato Medini |
Doing |
Design/Creative Director |
| Emanuele Picone |
Doing |
Service & Ux Design |
| Francesco Biagini |
Doing |
Service, Ux & Ui Design |
| lidia tralli |
Doing |
Service & Ux Design |
| Giorgio Amadori |
Doing |
Visual Design |
| Giorgia Pireddu |
Doing |
Visual Design |
| Massimo Pallotta |
Doing |
art director |
| Stefano Freddi |
Doing |
Copywriter |
| Luca Scarponi |
Doing |
Copywriter |
| Graziano Nani |
Doing |
Copywriter |
| Barbara Boasso |
Doing |
Social media coordinator |
| Claudia Abbiati |
Doing |
Social media manager |
| Giulia Dierna |
Doing |
Social media manager |
| Federica De Melis |
Doing |
Social media manager |
| Matteo Barbè |
Doing |
Social media manager |
| Manuela Mensurati |
Doing |
Senior Head of Clients Director |
| Anna Rosa D'ambrosio |
Doing |
Engagement Manager |
| Fabrizio Giovati |
Doing |
Production Manager |
| Stefano Guaitolini |
Doing |
IT Project Management |
| Anna Sasso |
Doing |
IT Project Management |
| Giovanni Maranzana |
Doing |
Product Manager |
| Alessandro Menale |
Techedge |
Technical Director |
| Luca Mancini |
Techedge |
Development team leader frontend web |
| Antonio Grillo |
Techedge |
Development team leader app |
| Pino Macchia |
Eni |
Client (Smart Mobility Services Vice President / Eni) |
| Simone Serafini |
Eni |
Client (Head of Marketing, Sales and CRM at Enjoy, Eni Smart Mobility) |
| Roberto Ferrari |
Eni |
Client (Head of Digital Communication Strategy & Data Analysis at Eni) |
| Alexandra Cannatelli |
Eni |
Client (Marketing and Communication at Enjoy, Eni Smart Mobility ) |
The Campaign
Enjoy. The vehicle sharing that changes the way of living energy, allowing everybody to share it thanks to a network open to all. Hundreds of vehicles on the streets of different Italian cities, available to each citizen.
Creative Execution
Enjoy consist of the website, the social channels and the app. The app talks directly to the vehicles, without the need for a touchscreen on-board. There are no barriers. The registration to the service is free, the first one in the world to be totally paperless: online, and in few minutes. Once registered, everything is feasible through website and app. Thanks to the map, it’s easy to find the closest vehicle: booking it is a matter of seconds. Once the rental is finished, the vehicle can be left anywhere. Enjoy project started in 2014 and finally, on June 2016, the agency achieved the final technology solution of the service. It's called "no screen" because everything, during the rental, can be done just with the app, with no need of other screens. Moreover, thanks to the addition of the scooters, Enjoy finally became a proper "vehicle sharing service".
490.000 subscribers
65 millions of kilometers travelled
more than 8 million rentals
2.770 vehicles, the biggest fleet in Italy
It’s thanks to the study of the customer experience that we could build an innovative service, designed around people’s needs. The pricing model is totally innovative, fully in line with people’s habits of use, and includes parking, insurance, fuel and maintenance.